Squigz Deluxe
Squigz Deluxe

Sometimes building toys just need that extra POP! to make them stand out—and Squigz, from Fat Brain Toys, give little builders just that. These “fun little suckers”—as they are branded—connect to each other by kids applying pressure to two Squigz. They stick to each other and to any solid, non-porous surface, so kids can build and stick anywhere their hearts desire. These suction construction toys encourage creativity, fine motor skills, interaction, and playful experimentation, while providing relaxing and sensory stimulating play.

Once they take hold to one another, it takes a bit of pull to separate them, but the fun POP! noise they make as they come apart is fun for kids. The great thing about all Squigz sets is that because they stick to the most surfaces, kids can stick them to the bathtub, walls, windows, school lockers, tabletops, desktops, and more. Kids can play with Squigz anywhere, and they leave no marks behind, so Mom and Dad, your furniture is safe!

Squigz Benders

The Squigz Deluxe set features an adorably packaged 50-piece set, providing kids with eight different, versatile shapes so kids can build whatever they can imagine. This set, designed for builders ages 3 and up, allows kids to further expand their creations with a diverse collection of Squigz.

Squigz Benders provide a whole new way for creative and imaginative builders to construct. These Squigz bend, twist, and loop as they suction to one another by just applying a bit of pressure. Designed for kids ages 3 and up, this flexible set includes 12 benders and six original Squigz, giving kids more possibilities. These bendable, twistable toys are super easy to manipulate, so little hands are able to bend and straighten them out easily, making building not frustrating for kids.


My favorite set of the Squigz sets are the super cute pipSquigz, designed for kids ages 6 months and up. Ideal for highchairs, bath time, and travel, these three bright colored, textured Squigz provide engaging play for babies that will keep their attention. For those of you with drooly, or otherwise messy, babies (which is everyone), pipSquigz are easy to clean (dishwasher safe!) and BPA-free, so parents with little ones that are teething can rest easy. Simply stick these pipSquigz down onto a smooth surface and your baby can interact with this fun toy. The three bright shapes invite little hands to explore using vision, hearing, touch, and movement. The absolute best part of these pipSquigz for little ones is that they rattle! I love that Squigz were redesigned for younger kids, providing little ones with tactile and senory play that they will love.

This product and more from Fat Brain Toys will be on display at The Big Toy Book’s Sweet Suite 14 event in New York City on July 17. Part of Blogger Bash, a two-day conference connecting bloggers and brands nationwide, Sweet Suite will feature the hottest toys and games for the upcoming holiday season. Visit thebigtoybook.com for more info, and follow the conversation on Twitter!

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.