Originally Published: March 21, 2023; Updated: May 24, 2023

Get ready for an EPIC party because the toy industry’s sweetest night of play is back in action!

The Toy Insider’s 14th annual Sweet Suite event is happening Wednesday, July 12, 2023, at Pier Sixty at Chelsea Piers in New York City. This year’s event is packed with more toys, photo-ops, and hands-on fun than ever before.

Presented by Adventure Media & Events (publisher of The Toy Insider, The Toy Book, and The Pop Insider), Sweet Suite is a legendary, invite-only toy party for press and digital influencers, including Instagram stars and popular TikTok creators. At Sweet Suite ’23, guests will get up close and personal with the coolest new toys, collectibles, video games, and more from more than 50 companies.

Our list of exhibiting sponsors has been revealed and this party is already shaping up to be a blast packed with the toy industry’s established players and rising stars. Companies wishing to get in on the party still have time to do so as booth space is available for a limited time.

Sweet Suite 2023 Sponsors as of May 24, 2023


  • Title Sponsors: VTech/Leapfrog, Spin Master, Just Play, JAKKS Pacific, The Pokémon Co., Nintendo
  • Platinum Sponsors: SEGA of America, IMC Toys, Mattel, Crayola, The LEGO Group, Bandai Namco Toys & Collectibles America, Moose Toys, WowWee, MGA Entertainment, Luki Lab, Schylling, Playmates Toys, Cepia, PlayMonster, Aurora, PMI Kids’ World
  • Bronze Sponsors: Cra-Z-Art, Exploding Kittens, Sunny Days Entertainment, Playmobil, ToyMonster International, The Loyal Subjects, 3Doodler, Snuggle Puppy, Battat, Super Impulse, Stomp Rocket, Hasbro, Jazwares, Skyrocket, Thames & Kosmos, World of EPI
  • Discovery Sponsors: Blip Toys, Hey Buddy Hey Pal, Creative Kids, Sky Castle Toys, Hape, Vango, Zigazoo, Smirk & Dagger, Winx Club, Happy Kids, Plush Goals

Sweet Suite is not a trade show — it’s a huge party! Throughout the event, influencers and press will see toys for the first time before they are unveiled anywhere else. Our event is unparalleled and offers attendees a memorable evening, from decadent food and drinks to one-of-a-kind experiences that The Toy Insider team brings from imagination to reality.

Want to attend the event or get involved as a sponsor? Check out this page for all the details. We hope to see YOU in the Big Apple this July!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.