July 14, 2021 | TIME: 11 am – 7 pm ET

Let’s do this … again! The Toy Insider’s Sweet Suite event is a legendary party that connects press and influencers with toy companies of all sizes. While everyone is still staying home and staying safe amid the COVID-19 pandemic, this year, the Toy Insider will host its second-ever virtual Sweet Suite @ Home event!

On July 14, 2021, the Toy Insider will bring all the fun and excitement of Sweet Suite into the living rooms of press and influencers all over North America — and the world! — making this year’s event even BIGGER and better than ever!

Sweet Suite @ Home 2020 Showfloor | Source: the Toy Insider

Just like last year, Sweet Suite 2021 will feature a fully customized virtual party environment, giving guests the full Sweet Suite experience, including the ability to explore sponsors’ booths and get live face-to-face toy demos via video chat. Sweet Suite guests can meet via Zoom with more than 50 toy companies and get inspired for holiday gift guides, future toy reviews, and more!

Sweet Suite @ Home 2020 Happy Hour | Source: The Toy Insider

The second Sweet Suite @ Home event will be all about toys and play, and we’ll bring the interactivity our guests have come to know and love. Get ready for scavenger hunts, games, dance parties, giveaways, contests, and so much more! As always, we’ve got lots of surprises up our sleeves, so prepare for the best evening at home of all time!

In 2020, Sweet Suite @ Home welcomed more than 600 guests from eight countries, 55 toy companies, and amassed more than 52 million impressions on social media. We cannot wait to do it all over again this year! Click here to relive the magic of Sweet Suite @ Home 2020!



The Toy Insider is now accepting applications for Sweet Suite @ Home 2021. Influencers who are interested in attending should review the attendee requirements and fill out an application. Invitations will be sent out on an ongoing basis, beginning April 7. More details and event resources can be found below!



Sweet Suite @ Home 2021 is an invitation-only event. Press and influencers who receive an invite must register in advance in order to gain access to the virtual platform. Want access to Sweet Suite @ Home? Check out the event resources below!

  • Attendee requirements: Read all about what it takes to get an influencer invitation to Sweet Suite @ Home!
  • Influencer application: Meet all of our requirements as an influencer? Click here to tell us about yourself and your outlet and request an invitation!
  • Press invite request: Meet all of our requirements as a traditional press/journalist? Request an invitation from our PR team!
  • Event FAQs: Read everything you need to know about Sweet Suite @ Home!
  • Virtual Press Office: Download images, fact sheets, press releases, and more from our sponsors!
  • Attendee info: All the links and information you could ever need– you must already be registered to access this page!


The below links are for Sweet Suite @ Home sponsors only!


Email events@toyinsider.com for more information!