Switch WitchHalloween is a holiday filled with magic, including ghosts, ghouls, and goblins. Now, families can welcome the magic of Halloween into their homes in a new and creative way with The Switch Witch.

The Switch Witch is a combination of a plush toy, an illustrated book, and a new family tradition all in one. The Switch Witch and the Magic of Switchcraft tells the story of the Switch Witches, who use candy to make fuel to warm their houses and make their brooms fly. The Switch Witch Plush can be left out to watch over kids’ behavior for the month of October. Then, on Halloween night, kids can leave candy out for the Switch Witch. If they’ve been good, the Switch Witch will use a spell to Switchcraft their candy into a new toy.

Switch-Witch-EditThe book itself has charming, colorful illustrations that explain the mysterious lives of Switch Witches. Readers can take a look inside the Switch Witches’ homes and see how their candy-converting factories work. The book encourages kids to name their Switch Witch, and to write her a note saying which toy they would like in exchange for their candy. The gift set also comes with a free app, which features three Switch Witch themed games and gives kids the opportunity to learn more about reusing, repurposing, and recycling Halloween candy. The Switch Witch website also includes recipes, arts and crafts, and more information on each of the unique Switch Witches.

Audrey Kinsman, the author and creator of The Switch Witch and the Magic of Switchcraft, founded the new Halloween tradition after searching for a healthy, allergy-free alternative to candy for one of her two sons. The Switch Witch is not only a healthy option when compared with gorging all of the candy your neighbors have to offer, but it also promotes a good cause. Parents are encouraged to “recycle” the candy that the witches don’t need by sending it to Operation Shoebox, a charity that sends care packages to soldiers, and what’s a care package without some candy? Parents can box up the leftover candy and ship it to Operation Shoebox, where it will join other comforts of home that are sent to soldiers all over the world.

The Switch Witch makes for a fun tradition that will teach kids moderation, and will surely lead to fewer cavities and happier witches.


About the author

Melanie Rainone

Melanie Rainone

Melanie Rainone is the editorial assistant at Toy Insider and Adventure Publishing Group. She can usually be found watching Star Trek: The Next Generation (she knows the opening monologue by heart) and she firmly believes that dessert is the most important meal of the day.