SYBO Games is partnering up with Lady Gaga’s Born This Way Foundation for the #BeKind21 campaign | Source: SYBO Games

We’re on the right (subway) track, baby, cuz we were born this way!

SYBO Games — the company that heads the popular Subway Surfers mobile game — partnered with Lady Gaga’s Born This Way Foundation’s #BeKind21 campaign. Co-founded by Gaga and her mother, the Born This Way Foundation and its movement calls on the public to practice an act of kindness each day from Sept. 1-21. The foundation aspires to build kinder, more connected communities that foster mental wellness.

This partnership kicks off a series of events leading up to Subway Surfers’ 10th-anniversary celebration next June and extends the company’s longtime effort to promote inclusivity, diversity, and kindness. The Subway Surfers’  World Tour stops in Las Vegas beginning on Sept. 1, where players will be encouraged to sign the #BeKind21 pledge. Little gamers will also meet Cleo — a big star from Las Vegas — who is known for her dedication to spreading kindness and bravery wherever she goes.

Related: The Wiggles Welcome Diverse Members with ‘Fruit Salad TV’ YouTube Series

Kids can join Subway Surfers and Born This Way Foundation’s commitment to kindness here! And don’t forget to play the Subway Surfers World Tour 2021 — check out the trailer below!

Subway Surfers is designed for players ages 9 and up and is available to download from the App Store and Google Play.

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks is an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. Despite being new(ish) to the world of toys, Hannah is slowly learning which toy boxes open which way and is getting really good at guessing how many batteries go in each toy. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.