Yesterday, The Big Toy Book held its annual Holiday Event at the Hearst Tower in New York City in partnership with the Toy Insider and Woman’s Day magazine. Overlooking Central Park and the New York City skyline, close to 100 prominent journalists and bloggers were invited to get a sneak peek at this year’s hottest toys and have some fun testing out new dart-slinging crossbows from Zing Toys, battling robots from Tomy, a learning tablet from LeapFrog, and tons of Doc McStuffins toys from Just Play.

Toy Insider Mom Laurie Schacht and her good friend Big Hugs Elmo greeted guests while they enjoyed a gourmet lunch. Schacht gave the guests a brief overview of all the companies exhibiting this year’s hottest toys while also stressing the importance of a “well-balanced toy box.” She explained that choosing just the right toys helps children gain a full play experience. To demonstrate this idea, the Toy Insider also displayed its picks from the Hot 20 and Top Tech 12, which help shoppers effortlessly find the perfect toy for every kid on their list.

Social media was abuzz with bloggers posting tweets, photos, and more using #HotToys13. Trending on Twitter during and after the event, #HotToys13 has amassed more than 5 million impressions and counting. All of the lucky guests left with swag bags overflowing with the hottest toys from the sponsors to review and share with their families.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.