The three-month campaign begins in Oct. and runs until the end of the year at participating Chuck E. Cheese fun centers across the U.S. and Canada. The promotion will feature special events, including sampling weekends and a chance for fans to design their own Piñata Smashlings character. Kids can also collect the Chuck E. Cheese characters exclusively within the new Piñata Smashlings Roblox game, developed by Toikido and Supersocial, a U.S.-based developer and publisher of metaverse games and experiences.
The new collaboration will enable players of Piñata Smashlings worldwide to engage digitally with the Chuck E. Cheese characters as Smashlings in game, and in their first appearance in the metaverse. The partnership also includes physical in-store activities, in-store digital signage, prizes, and two product sampling weekends across participating Chuck E. Cheese locations over Oct. 21 and 22 and Nov. 11 and 12.
Guests in Los Angeles at a Chuck E. Cheese fun center to be revealed soon will receive a special guest appearance by social media sensation Sean Does Magic, who also recently entered the Piñata Smashlings world with his own Smashlings character. Chuck E. Cheese will give away 100,000 new Piñata Smashlings mystery bags from toy partner P.M.I. Toy World during the first weekend and 200,000 new Piñata Smashlings trading cards, featuring Chuck E. Cheese characters as Smashlings from Panini throughout the second weekend.
Other highlights of the partnership include turning popular Chuck E. Cheese characters into Smashlings characters. Players collect all six to unlock a dedicated Chuck E. Cheese-branded area within the game. There is also a “Design Your Own Piñata Smashlings” competition with one grand prize winner’s Smashling to be placed in the game for players worldwide to collect. Lastly, a “golden ticket” promotion will reward kids who receive the Piñata Smashlings trading card of a special gold Chuck E. Cheese with a birthday party and an exclusive Piñata Smashlings prize package.