Get ready to grind the rails, hit the ramp, and catch some big air … and maybe even pull off the legendary “900,” fingerboard style!
Legendary skateboarder Tony Hawk is teaming up with Mattel for the launch of an all-new brand: Hot Wheels Skate. The new line is a reinvention of the fingerboard category using Hot Wheels design flair and with a goal of being inclusive to those of all experience levels.
Hot Wheels Skate includes shoes that clip onto the fingerboards so that kids can execute stunts that they wouldn’t be able to pull off on a regular fingerboard.
“I’m excited to finally introduce this epic new line of fingerboards in collaboration with Hot Wheels,” Tony Hawk says. “These products were created for fingerboarders of all experience levels to master tricks, working their way up from a kickflip to creating their own cool, never-been-done combinations.”
Mattel points out that while others in the fingerboard space create products that mirror real-life skateparks and famous boards, Hot Wheels Skate embraces the fantasy element of Hot Wheels to “create products that are not bound by realism and that give a fantastical spin on the sport.”
Families can look for Hot Wheels Skate toys, including Fingerboard and Shoe Assortments in single packs, multipacks, and collector packs alongside Skatepark Playsets at Walmart stores beginning next month.
To celebrate the launch of Hot Wheels Skate, Mattel is donating to Hawk’s signature charity, The Skate Park Project — a non-profit that helps underserved communities across America create safe and inclusive skateparks for kids of all ages.
Doing good and having fun, that’s what life is all about!
