Toy Insider’s Chief Toy Officer Laurie Schacht joined CBS 11 in Houston to talk about the hot toys that have gone viral on TikTok. For more on the items featured in this segment, check out the product notes below, and for a rundown of the best toys, games, and gifts of the season, check out our complete Toy Insider Holiday Gift Guide.
DANNY GO! COLOR BEAT DRUMSTICKS
Like Danny Go, kids can move to the beat with musical drumsticks covered in soft foam with plastic handles. Kids can press the buttons to choose from six bright colors, 16 sound effects, and three songs from the show.
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JELLY BANDS
Kids can customize scented, stretchy, and fashionable bracelet bands with more than 200 charms and beads.
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GUI GUI
Inspired by beauty brands, this elevated, collectible slime features a layered unboxing experience, unique textures, a hidden surprise figure, and sweet scents. Kids can choose from four textures: gloss, clear, butter, and cloud.
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BRATZ STYLIN’ DOLLS
These articulated fashion dolls feature bold new outfits, matching jewelry, and long, brushable hair. Each comes with an oversized kids’ T-shirt, featuring the same graphic design as the doll’s top.
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MINI BRANDS FILL THE FRIDGE PLAYSET
Inspired by the viral fridge restocking trend, this playset includes a mini fridge, exclusive minis, magnets, and more. It also features a working UV light.

