There is nothing like watching your little one unwrap that one toy they’ve been wishing for all season long, but getting to that moment can sometimes be a bit difficult. Scouring the toy aisles in search of the perfect gift is quite the task—and that’s where we come in. We are so excited to bring you this year’s Toy Insider in October, your holiday gift guide to the best toys for the kids in your life. The Toy Insider panel of experts has been locating, previewing, and playing with the best toys and games for this year’s holiday season so that you can find the perfect gift.

This year’s guide is packed with a brand new selection of toys for children of all ages. A handy skill key will help you see exactly what benefits the kids on your list will receive from each toy.

While traditional play patterns will always be around, it’s no secret that tech toys have climbed to the top of kids’ lists in recent years. This year, our brand new Top Tech 12 will guide you to the best tech toys on the shelves. Look for the T3 logo to see some of our favorite tech-based items.

The print issue contains many of our favorite toys for the holidays, but you’ll find even more if you visit our website, There, we’ve included an expanded selection of the best toys of the season. We have added tips, trends, and blog entries from our panel of toy experts. You can also watch videos of Toy Insider Mom Laurie Schacht talking about and demonstrating many of our selections.

The last page of The Toy Insider will be a checklist of all of the toys featured in the guide, which you and your child can use as a handy shopping wish list. Take the page with you when you visit your favorite toy retailer and shop with ease. Be sure to scan the QR code to enter The Toy Insider Sweepstakes for the chance to win a room full of many of these hot toys for the holidays. Five lucky runners-up will also receive great prizes.

As parents first and toy experts second, we know that gift giving should be fun and as stress-free as possible. Enjoy the Toy Insider, THE source for the hottest toys and gifts of the holiday season, and be sure to visit for even more great toys and gifts!

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About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.