Max the Dog Beanie Baby | Source: Ty Warner/the Toy Insider

Ty Warner is adding a new plush pal to its family of Beanie Babies: Max the Dog.

Max is no ordinary Beanie Baby. Sure, he’s cute and cuddly with those signature big, glittery eyes, but Max represents a very important cause for kids: autism awareness.

Max was introduced on the YouTube Originals Color the Spectrum Livestream event on April 30, which was held in support of the non-profit organization Next for Autism. Max joined livestream hosts Jimmy Kimmel and Mark Rober, in addition to other celebrity guests, including Jack Black and Adam Sandler. The event garnered over 4 million views, with more than $3.2 million dollars raised.

Related: Watch Sesame Street Favorites Light Up Underwater with Glo Pals

With every purchase of Max the Dog, 100% of profits from original sales will go to Next for Autism. Max is 6 inches tall and made with soft Ty silk fabric. Attached to his ear is the official Ty heart hangtag with his birthday, April 2 (which also happens to be World Autism Awareness Day).

Max is priced at $6.99 and is available for preorder on Bring home a colorful plush pal that represents inclusivity, acceptance, and kindness!

About the author

Ria Malatesta

Ria Malatesta

Ria Malatesta is an editorial intern at Adventure Publishing Group. When she’s not writing for the Toy Book, the Toy Insider, or the Pop Insider, she’s scouring Marvel fandom pages and patiently awaiting new episodes of Attack on Titan. She can also be found doodling in the margins of a notebook, cheffing it up in the kitchen, or settling down with a good horror movie marathon.