It’s officially holiday toy list season. While the industry waits for The Toy Insider’s annual Hot 20 and Holiday Gift Guide, dropping on Sept. 12, retailers continue to release their own lists.
Walmart’s 2023 Top Toys List features 55 picks, almost half of which are under $25. Top brands included in the list include NERF, Barbie, LEGO, Spider-Man, and more.
“The holiday season is just around the corner, and Walmart is ready to help our customers plan ahead and save even more for all the kids on their list,” says Brittany Smith, Vice President for Merchandising and Toys for Walmart U.S. “Like every year, Walmart is the place to find amazing deals on an incredible assortment of the most popular toys. Not to mention we offer our customers the easiest, most convenient ways to shop in stores and on walmart.com, delivering a joyful toy shopping experience like only Walmart can.”
25 Toys Under $25
- Smashlings Plushies $5.97
- TMNT Sewer Shredders $7.97
- Trolls 3 Band Together Hair Pops $9.97
- Nerf Elite Junior Flyer $9.97 – Walmart Exclusive
- UNO Show ‘Em No Mercy $9.97 – Walmart Exclusive
- Pop It! Go Bubble Popping Sensory Game $12.97
- Fingerlings Interactive Baby Monkey $14.88
- X-Shot Insanity Berzerko $14.97
- Pokemon Pikachu & Charizard Battle Figure Pack $14.97 – Walmart Exclusive
- The Super Mario Bros. Movie 2.5 inch Action Figure with Pull Back Racer $14.97 – Walmart Exclusive
- Star Wars Droidables $14.97 – Walmart Exclusive
- Fluffie Stuffiez Small Collectible Plush $14.97
- Magic Mixies Pixlings Dolls $17.97
- Tapple Word Game $19.82
- Monopoly Chance Board Game $19.82
- Monkey See, Monkey Poo Game $19.82
- 10”-14” Squishmallow $19.97
- Nerf Elite 2.0 Eaglepoint RD-8 Blaster $19.97
- Nerf DinoSquad Stego-Duo Blasters 2 Pack $19.97 – Walmart Exclusive
- Paw Patrol Skye Premium Plush $19.97 – Walmart Exclusive
- 13″ Talking Bluey Plush $19.97
- Marvel Spider-Man Super Web Slinger Role-Play $19.97
- Teenage Mutant Ninja Turtles Half Pipe Remote Control Figures $19.97 – Walmart Exclusive
- Monster High Fashion Dolls $24.94
- LEGO Speed Champions 2 Fast 2 Furious Nissan Skyline GT-R $24.97
Blockbuster Hits
- Real Fx Baby T Rex Animatronic Dinosaur $59.00 – Walmart Exclusive
- LEGO Star Wars Executor Super Star Destroyer $70.00 – Walmart Exclusive
- 16″ Spiderman or Disney Frozen Bike $98.00 – Walmart Exclusive
- Disney Wish Toys (Available on 10/1)
- 6V Bumper Car Ride On $119.00 – Walmart Exclusive
- Barbie Roller Doll $24.97 – Walmart Exclusive
- Transformers: Rise of the Beasts Movie 2-in-1 Converting Mask $29.97
Hang up and Hangout
- Gabby’s Dollhouse, Gabby Cat Friend Ship Cruise Ship Toy Vehicle Playset $59.00
- Make It Mini Lifestyle Series 1 Mini Collectibles $9.97
- Bratz Original Fashion Doll $26.94
- Bitzee Interactive Digital Pet and Case $29.97
- Little Live Pets My Puppy’s Home Interactive Puppy and Kennel $59.00
- Beast Lab Single Dino Beast $69.00 – Walmart Exclusive
- Magic Mixies Genie Lamp $64.00
- Ozark Trail 24 in. Youth Glide Aluminum Mountain Bicycle, 8 Speeds, Front Suspension, Black$198.00 – Walmart Exclusive
- Best Choice Products 6V Kids Ride-On Truck with Parent Remote Control – Black $109.99
- Hot Wheels City Ultimate Garage Playset with 2 Die-Cast Cars, Toy Storage for 50+ Cars $129.00
90s Nostalgia
- Nerf Elite 2.0 Double Punch Motorized Blaster $34.88
- Fisher-Price Laugh & Learn Mix & Learn DJ Table $44.97
- Razor Black Label E90 Electric Scooter $118.00 – Walmart Exclusive
- Barbie Dreamhouse, 75+ Pieces, Pool Party Doll House with 3 Story Slide $179.00
- Furby Interactive Toy $69.00
S.T.E.A.M.
- Cookeez Makery Cinnamon Treatz Pink Oven, Scented, Interactive Plush $34.97
- Melissa & Doug Super Smile Dentist Kit $34.97
- Contixo 7 Inch Kids Learning Tablet V8-2 Android 8.1 Bluetooth WiFi Camera for Children $56.95
- VTech Drill and Learn Workbench $59.00 – Walmart Exclusive
- CoComelon Choo Choo Train 6V Ride-On Toddler Toy $99.00 – Walmart Exclusive
- Little Tikes Story Dream Machine $49.00
- Sesame Street Elmo Slide Plush $49.97
- LEGO Icons Wildflower Bouquet $60.00
*Prices may vary in-store, online, and in-app
Walmart has more than 1,000 new toys in stock for the holiday season along with more than 500 Walmart exclusives.
The Toy Insider’s Hot 20 and Holiday Gift Guide is launching online and at Adventure Media & Events’ Holiday of Play on Sept. 12. Order your own set of copies to help customers shop your store.
