MGAE Wreck Royale

Wreck Royale

At the Los Angeles Auto Show last year, families got an early look at Wreck Royale, a new toy line from MGA Entertainment (MGAE) featuring crashing, “exploding” vehicles that kids can customize using a multitude of mix-and-match parts. Kids put the cars together, and as the name implies — they wreck ’em!

After all, kids love to crash toy cars, and that’s something that’s been happening since the earliest days of wooden toys. One of the challenges, however, is durability, to which many a sad kid and annoyed parent can attest. Few things are worse than a broken toy. That’s where Wreck Royale comes in. These rides from MGAE, maker of L.O.L. Surprise!,  are made to be crashed, bashed, and smashed — and then the pieces snap right back into place.

The free-wheeling hot rods feature “tooned-out” designs that are both chunky and stylish. Parents will notice the rat rod inspiration behind Ricky Rodder and the Dodge-style lines of Meatloaf. Kids will see awesome accessories like clown heads, bull horns, exhaust ports, and shark fins. When the vehicles wreck, it’s the front bumper that activates the ejection of all the other parts and sets off a spring-loaded arm underneath each vehicle to flip ’em over. Kids can put ’em back together as they were, or swap parts between vehicles for totally new creations.

Perhaps the best feature of Wreck Royale is the one that kids won’t notice but grownups will: These cars are durable and should last through many explosive play dates.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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