Skylanders Giants Happy Meals arrive at McDonald’s restaurants! Activision Publishing, Inc. launches the company’s first-ever partnership with McDonald’s USA LLC. In North America, the inaugural Skylanders Giants Happy Meal program will run from April 12 to May 2, while supplies last, and will rollout in other select countries later this year.
Participating McDonald’s restaurants across the United States and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by such fan-favorite Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher – and the diabolically likable nemesis Kaos, from the video game and action figure toy line that pioneered bringing toys to life.
To maximize awareness, McDonald’s will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging, and an online web and social media presence.
Will your kids be checking out these Skylanders toys in their next Happy Meal? Let us know what you think!
