ABOUT US
We know play.
The Toy Insider is your go-to source for information about children’s toys, tech, and entertainment. Our trusted team of toy experts have more than 100 years of combined experience in the toy industry, so trust us when we say: We know play.
thetoyinsider.com is home to news and information about all the latest toys and games. You can find hundreds of new product listings, reviews, and links to purchase from your favorite retailers. Plus, look out for our annual gift guides: one for the coolest toys of the summer and one for the hottest toys of the holiday season. While both gift guides are available online at thetoyinsider.com, our Holiday Gift Guide is also printed and delivered to families all across America.
Plus, we love to share! We have weekly, daily, and monthly giveaways all year round! With so many amazing toys right at our fingertips, who better to share them with than all of you?
You’ll also find the Toy Insider experts on your favorite local and national news outlets, reporting on all the hottest toy trends of the year. Follow us for more adventures in the toy world on TikTok, Instagram, YouTube, X (formerly Twitter),and Facebook.
The Toy Insider is published by Adventure Media & Events, publisher of The Pop Insider, a daily pop culture news and review site that fuels fandoms, as well as the leading toy trade publication The Toy Book.
At The Toy Insider, we are all kids at heart, and we are here to help parents and gift-givers make the very best choices for the little ones in their lives. Afterall, the power of play is nothing short of magical!

The Team
Media Inquiries
- Phone
- (973)-885-0056
- elizabeth@lkprinc.com

Advertising Inquiries
LATEST GIFT GUIDE
Our brands
To find out more about our family of brands, click on one of the images below.