2023 Media events

Hundreds of toys? Legendary experiences? Hands-on previews and demos? Top-tier influencers and press? Check. Check. Check. Check. Learn more about all of our events below.


The Toy Insider knows play, and we’re sharing it with our friends! Our amazing media and influencer events are designed to connect members of the press and key digital creators with incredible toy and game makers. Our events promise extreme fun, totally unique photo opps, and over-the-top play experiences. At a Toy Insider event, you will feel like a kid again, while also making lasting business connections.


Sweet Suite 2023

Are you ready for the sweetest night of play? The Toy Insider’s 14th annual Sweet Suite event returns to New York City with more toys, photo opps, and hands-on fun than ever before.

Sweet Suite is a legendary toy party for press and digital creators, including Instagram stars and popular TikTok creators. At Sweet Suite ’23, guests will get up close and personal with the coolest new toys, collectibles, video games, and more from more than 65 companies. This party is all about fun, and it’s full of interactive experiences like photo opps, contests, games, and so much more. Guests will enjoy delicious food and cocktails all while getting a first look at new product reveals and sharing the fun with their followers.



Sweet Suite is not a trade show — it’s a huge party! Throughout the event, influencers and press will see toys for the first time before they are unveiled anywhere else. Our event is unparalleled and offers attendees a memorable evening, from decadent food and drinks to one-of-a-kind experiences that The Toy Insider team brings from imagination to reality.



Instagram creators, brand ambassadors, YouTube creators, TikTok stars, family bloggers and vloggers, reporters, producers, and news anchors will all come to Sweet Suite to meet with representatives from some of the best toy companies in the world.



Sweet Suite is all about having fun, acting like a kid again, and experiencing all of the hottest new toys and games first-hand. There will be dozens of hands-on activations, filmable moments, and of course, more toys than you can count! If you are a reporter, editor, producer, or influencer who covers toys, then this is an event you CANNOT miss!



The health & safety of our guests and sponsors is a top priority. We’ll continue to monitor local conditions and recommendations made by the CDC and follow guidelines set forth by NY state, NYC, and our event venue.

Holiday of Play 2023

Holiday of Play 2023 |

Current at Pier 59 • NYC

Need something else? Email us now!

Interested in becoming a sponsor for one of our events?

Contact Jackie Breyer, James Devin, or Steph Infantino for more info!