2021 Top Toy Trends: Going Viral

JJ, the star of CoComelon, comes dressed in his favorite outfit. Kids can feed him peas and watch him giggle and sing some of his favorite songs, including “Your Name” and “Yes, Yes, Vegetables.” JJ, the star of CoComelon, comes dressed in his favorite outfit. Kids can feed him peas and watch him giggle and…

Celebrate Pokémon's 25th anniversary with this Elite Trainer Box that has everything trainers need to play and collect Pokémon TCG, including 10 Celebrations four-card booster packs and 25 close remakes of iconic Pokémon cards. Celebrate Pokémon's 25th anniversary with this Elite Trainer Box that has everything trainers need to play and collect Pokémon TCG, including…

Discover Baby Shark's kitchen, bedroom, and living room with this playset featuring more than 25 pieces. Sing along with Baby Shark's karaoke machine and dance to the music under the included light-up disco ball. Encourages imaginative play. Discover Baby Shark's kitchen, bedroom, and living room with this playset featuring more than 25 pieces. Sing along…

The third series of 5 Surprise Mini Brands brings 100 new iconic shopping brands to miniature form. Every aspect of brands like Wholly Guacamole, PEZ, and ICEE Cups is replicated perfectly to scale. The third series of 5 Surprise Mini Brands brings 100 new iconic shopping brands to miniature form. Every aspect of brands like…

This chest combines the ultimate unboxing experience with new surprises to turn Ryan's World fans into junior explorers. Includes Lost City-themed figures, a 6-inch golden figure, micro figures, adventure gear, and more. This chest combines the ultimate unboxing experience with new surprises to turn Ryan's World fans into junior explorers. Includes Lost City-themed figures, a…

These 8.6-inch, jumbo-sized versions of the popular bean-filled plush based on the viral social media sensation, Cats vs. Pickles, are super-soft and weighted. Available in new designs like Astrocat, Skelecat, and Catalina. These 8.6-inch, jumbo-sized versions of the popular bean-filled plush based on the viral social media sensation, Cats vs. Pickles, are super-soft and weighted.…

This 996-piece building set comes with a stage, accessories, four mini-figures, and 18 BeatBit effect squares. Kids can customize the physical set, then scan it with the compatible mobile app to create augmented-reality music videos. This 996-piece building set comes with a stage, accessories, four mini-figures, and 18 BeatBit effect squares. Kids can customize the…

With three floors, 28 pieces, three original Diana songs that play out loud, and multi-colored lights, this castle comes equipped with everything needed for all-day imaginative fun with the Princess of Play. Each set includes an exclusive Fashion Fabulous doll and pet and an exclusive code to unlock a premium prize in the Love, Diana…

Three times bigger than the original Pop It, this self-contained sensory toy has no pieces or parts. Kids can pop the bubbles, then flip it over to pop some more. It's perfect for relieving stress and anxiety. Three times bigger than the original Pop It, this self-contained sensory toy has no pieces or parts. Kids…

Kids can learn how to get dressed with this 20-inch plush Blippi doll. Nine interactive features help teach the basics as kids zip up Blippi's jacket, button up his shirt, snap on his suspenders, and secure his shoes with velcro or laces. Kids can learn how to get dressed with this 20-inch plush Blippi doll.…

Kids can discover core learning and developmental skills through play with this interactive doll inspired by the star of CoComelon. JJ comes dressed in a “Learn with Me!” T-shirt and holds a block and a radio that kids can press to activate lights and sounds. JJ includes more than 50 different learning phrases and songs.…

Kids can collect an incredible assortment of superhero- and dinosaur-themed toys with Vlad & Niki Superhero Surprise. Inspired by one of the largest YouTube channels in the world, each giant egg includes more than 20 surprises, such as a mask and a cape, Super Hero Vlad and Niki figurines, a Baby Christian figurine, die-cast cars,…

This boombox-style playset features six songs from the FGTeeV YouTube channels and contains exclusive collectible figures, a removable DJ booth, and a working microphone that kids can use to sing along. This boombox-style playset features six songs from the FGTeeV YouTube channels and contains exclusive collectible figures, a removable DJ booth, and a working microphone…

This mess-free, tactile compound play space is the first-ever Orbeez playset. #OrbeezChallenge has more than 12 million views on TikTok, and kids can recreate similar effects with six unique tools and 2,000 Orbeez. This mess-free, tactile compound play space is the first-ever Orbeez playset. #OrbeezChallenge has more than 12 million views on TikTok, and kids…

Kids can style this Diana doll's hair by seating her in the styling chair and using the included hairbrush, hair ties, and color-change applicator. The handle on the box also becomes a bracelet for kids to wear. Kids can style this Diana doll's hair by seating her in the styling chair and using the included…

This fridge-inspired playset includes 15 surprise toys and play accessories, including compounds, mini-figures, a Ryan build-a-figure, and more. It features lights, sounds, and a dry-erase board. This fridge-inspired playset includes 15 surprise toys and play accessories, including compounds, mini-figures, a Ryan build-a-figure, and more. It features lights, sounds, and a dry-erase board.

First, create a custom look by using the LetsGlow accessories and materials. Then, kids can affix the multicolor LED clip to a phone to make their designs glow and create light shows or dance-sync videos. First, create a custom look by using the LetsGlow accessories and materials. Then, kids can affix the multicolor LED clip…

Kids can nurture seedlings in this greenhouse that's small enough to fit on a desk. They will watch plants breathe, extract DNA from fruit, and discover the effects of acid rain, gravity, and light waves on plant growth. Kids can nurture seedlings in this greenhouse that's small enough to fit on a desk. They will…

Players can compete to caption iconic moments from SpongeBob SquarePants with characters from the series, including SpongeBob, Squidward, Sandy, and Patrick. Players can compete to caption iconic moments from SpongeBob SquarePants with characters from the series, including SpongeBob, Squidward, Sandy, and Patrick.