It’s a great time to be a kid. At 4 years old, little ones are expanding their social circles in massive ways while attending preschool, mastering communication skills, and engaging in imaginative play. Toys and games can help 4-year-olds become creative thinkers, teach them all about kindness, and let them practice those early-learning skills. 

Don’t feel daunted by selecting the perfect gift for the 4-year-old in your life, let us help! We’ve rounded up an epic assortment of playthings sure to “wow” your little one, whether they are obsessed with Bluey, the Minions, or furry friends. 

For more hot holiday toys for kids of every age, check out our 2024 Holiday Gift Guide, which features more than 350 toys sold at major retailers, including Amazon, Target, and Walmart.


HELLO KITTY LOVES CHEER BEAR COLLECTIBLE CARE BEARS PLUSH 2-PACK

Hello Kitty and Cheer Bear team up for adventures, embodying friendship and optimism. Hello Kitty, the iconic feline, joins forces with Cheer Bear, a caring companion from Care Bears. Their bond is so strong that they even dress as each other. Together, they spread joy and positivity on exciting journeys.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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SKETCH PALS FIDGETY FRIENDS

Draw with your fingertips or the attached stylus, then press the character’s nose to erase and start over. Each features a grooved texture behind the board for a sensory experience.

Product Facts

  • MSRP:
  • $21.99 EACH
  • Age:
  • 4+

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DECORA GIRLZ DOLL COLLECTION

Source: Cepia

The collection features 5- and 11-inch dolls dressed in Decora Kei-styled clothing. Kids can customize their dolls with brushes, combs, stickers, and accessories. The collection also includes the Decora Sticker Store Play Set, which offers on-the-go play and stores the 5-inch doll and its accessories.

Product Facts

  • MSRP:
  • $9.97-24.99
  • Age:
  • 4+

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POKEMON DELUXE HOLIDAY CALENDAR

For those who want to get into the holiday *and* Pokémon spirit, this calendar is for you! This 24-day calendar features 14 2-inch and two 3-inch Battle Figures plus eight accessories. Each day has a different holiday-themed Pokémon toy. Pokémon fans can play with a new figure daily and display the entire set at year’s end.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 4+

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FURREAL PEANUT THE PLAYFUL MONKEY INTERACTIVE TOY

This interactive plush monkey has more than 100 different reactions. Peanut does flips, walks, and loves being rocked to sleep.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 4+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 6

DESPICABLE ME 4 ULTIMATE FART BLASTER

This blaster comes loaded with two bottles of “fart formula.” Kids can blast banana- or fart-scented rings up to 6 feet away.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 4+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 6

PLAYMATES TALES OF THE TEENAGE MUTANT NINJA TURTLES ROLL ‘N PUNCH FIGURES

Kids can roll these Giant Roll N' Punch Turtles on a hard surface to unleash their powerful punching actions. No foe stands a chance against the Turtles when they are defending the city's streets. Choose from Raphael (pictured) or Leonardo.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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TEENAGE MUTANT NINJA TURTLES MUTATION STATION PLAYSET

When kids put different pieces of mutants in the four sections of the van, close the door, and press the button on top, a new mutant pops out.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 4+

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PLAYMOBIL LARGE PIRATE SHIP

Kids can hit the high seas with this pirate ship playset, complete with more than 137 pieces and accessories. The included figures have foot clamps to keep them from falling overboard.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 4+

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PLAI: POE THE AI STORY BEAR

Kids can design their own bedtime stories with this cuddly-looking bear. This teddy safely uses artificial intelligence platforms to create unique stories from ideas that kids or caregivers input into a companion app.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 4+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

5.5-INCH RAINBOW BRITE AND STRAWBERRY SHORTCAKE FASHION DOLLS

Each articulated doll features Rainbow Brite and Strawberry Shortcake stylings. Rainbow Brite and Strawberry Shortcake come with surprise accessories designed to delight fans new and old.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

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106-PIECE PASTEL BALL RUN PACK

With this set, kids can design and build their own ball run systems. This pack comes with clear fluted tubes, eight colorful wooden balls, and pastel connector tiles. Different pieces in the set include soundscape staircases, S-bend tubes, split tubes, and other twists and turns that pack play full of potential. The Ball Run Pack…

Product Facts

  • MSRP:
  • $125
  • Age:
  • 3+

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HOT WHEELS ULTRA SHARK CAR WASH

Watch the Hot Wheels car change colors when it goes through the shark’s mouth or into the cold water tank. The set folds in half for storage and excess water drainage.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 3+

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SMASHERS MEGA HORROR HOUSE SERIES 1

Kids can embark on a spine- tingling adventure with Smashers Horror House as they smash, dig, and dissect, to bring their monster to life and unearth more than 35 surprises. Just in time for Halloween, little ones can build, battle, and collect them all.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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TINY TARGET — CHECKLANE

The free-standing, Target-branded, 360-degree play space features shelves, play items, a pretend credit card, a beeping scanner, and a hand-crank conveyor belt.

Product Facts

  • MSRP:
  • $149.99
  • Age:
  • 3+

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COLOR WONDER ACTIVITY KITS

Each set includes 27 Color Wonder coloring pages, eight Color Wonder markers, sticker sheets, a storage box, and more. Kids can choose from Bluey (pictured), Gabby’s Dollhouse, and more styles.

Product Facts

  • MSRP:
  • $19.99 EACH
  • Age:
  • 3+

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TEENAGE MUTANT NINJA TURTLES WALKIE TALKIES

The Teenage Mutant Ninja Turtles walkie-talkies are ready for a mission! Send static-free messages with the push of a button using kid-friendly controls. These walkie-talkies have an extended range of up to 500 feet.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

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GEOSAFARI JR. ROCKNOCULARS

Kids can collect and store rocks in the storage compartment, then extend the eyepiece and view their rocks under the magnifier for an up-close view. It features a handle and storage with a locking latch and comes with an activity guide.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 4+

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DROYD ZYPSTER

This electric ride-on features parent-controlled speeds and a rechargeable battery. Kids can use the smooth-launch control pedal and the electromechanical brake to control the cart and to help prevent accidental launches.

Product Facts

  • MSRP:
  • $229.00
  • Age:
  • 3+

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PLIP KIT

Kids can create patterns, prisms, and sculptures by connecting the flexible arches, sticks, and X-shaped pieces. They can also pull the pieces apart to hear a satisfying popping sound.

Product Facts

  • MSRP:
  • $34.95
  • Age:
  • 5+

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LAFFY SNACKS

Kids can stretch, squeeze, and twist their way into sensory relief with Laffy Snacks. This banana-shaped giant squishy stretches up to 6 feet and returns to its original shape after.

Product Facts

  • MSRP:
  • $5.99
  • Age:
  • 3+

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HARPERIMAN CALLIE DOLL

This 14-inch doll is made from high-quality, linen-like materials. HarperIman dolls help to promote a positive self-image in girls of color, reinforcing how beautiful and important they are.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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KIDS DIGITAL CAMERA

This kid-friendly digital camera has everything kids need to take photos and videos. It’s available in Bluey (pictured), Frozen, Spider-Man, Pokémon, and Minnie Mouse styles (sold separately).

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA
  • Quantity:
  • 3

HOPSCOTCH LANE STEPPING STONES

Taking little steps to big adventures with Hopscotch Lane Stepping Stones! Help kids build balance and agility with six bright stepping stones in different modern colors and sizes – yellow, red, light blue, green, orange, and dark blue. The versatile stepping stones are made in different sizes with each side varying in steepness and difficulty.…

Product Facts

  • MSRP:
  • $19.97
  • Age:
  • 2+

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PETS ALIVE MAGIC BUNNIES

Kids can wave the magic wand to pull a surprise bunny out of the magic hat, then unlock mini collectibles, too. Each bunny has light-up ears, and there are three to collect.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 3+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA
  • Quantity:
  • 3

TILE TOWN BLUEY HEELER HOME

Build the Heeler Home with 70 magnetic pieces. Kids can use action tiles to build a moving swing set and more. Includes magnetic Bluey, Bingo, Bandit, and Chilli figures.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

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WOODEN MINDFUL MAZE SET

These wooden sensory puzzles teach kids how to navigate their emotions through relaxing breathing techniques. Each of the three puzzles features a different pattern and color.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 3+

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BAKERBUMZ

BakerBumz are baking-themed versions of the collectible BumBumz plush. Kids can collect an oven mitt, a butter stick, and more.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 3+

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CHUCKLE & ROAR PLAY & CREATE SENSORY TABLE

This two-in-one, kid-size wooden table includes three bins for play and storage. Comes with Dream Sand, three dry-erase markers, and 30 activities for no-mess, learning fun.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 3+

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PLAY DAY JUMP N’ AWAY BOUNCER

Fill the extra-large bouncer’s outer pool with water or play balls (sold separately). Features a basketball and hoop, a built-in slide, and mesh walls. Inflates in less than 2 minutes.

Product Facts

  • MSRP:
  • $239.00
  • Age:
  • 3+

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About the author

Ellen Slater

Ellen Slater

Ellen Slater is an Assistant Editor at The Toy Insider, The Pop Insider, and The Toy Book. When she is not writing, she enjoys cooking, attempting to try every Mexican restaurant in NYC, and reading celebrity memoirs. Ellen is an alumna of Oklahoma State University, where she studied Multimedia Journalism. Ellen grew up in Dallas, Texas, and currently resides in Brooklyn, New York.

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