2026 HOLIDAY GIFT GUIDE

Our 21st annual holiday gift guide launches Sept. 23, but we’re giving you a sneak peek at our Hot 20, STEM 10, and 12 Under $20, exclusively revealed by the TODAY show. 

BROWSE BY CATEGORY

Hot 20
STEM 10
12 Under $20

Hot 20

The hottest toys of the year that are sure to sell out!
Check out all Hot 20

STEM 10

Top toys that teach science, technology, engineering, and math skills
Check out all STEM 10

12 Under 20

These playthings are low on budget and big on fun
Check out all 12 Under $20

Check back here on Sept. 23 for the full 2026 Holiday Gift Guide, featuring more than 350 toys for kids of all ages!

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