When you think of Lucky Charms, the first thing that probably comes to mind is a bowl of cereal. Lucky the Leprechaun is branching out for the brand’s first augmented reality (AR) game, Journey to the Magic Gems.
The launch of the mobile game coincides with the return of the limited-edition Lucky Charms Magic Gems cereal that sold out in stores earlier over the summer. The free game features magic gems that have been stowed away in the goblin den for centuries. They hold the power of rainbow vision, helping whoever finds them navigate their way through the darkest of places. Finding the gems can even unlock the chance for players to give their local park an LED lights glow-up in the real world.
To play, families can use the QR code on the Lucky Charms Magic Gems cereal box or visit journeytothegems.com or to launch the web-based AR game experience, which was developed with support from Niantic, the creators of Pokémon GO. Players are encouraged to get outside and head to their nearest park to maximize the game’s AR features. Players can explore an AR version of their surroundings, where they can search for the magic gem. Once found, the phone screen will transition to dark mode and players can harness the power of the magic gems to see in the dark and collect all the magically delicious charms that are hidden in plain sight.
Players can also opt into the sweepstakes before starting the game for a chance to win the chance to nominate a local park of their choice foran LED lights makeover. Inspired by the magic gems from the game, the Lucky Charms-inspired park glow-up will light up the park to give families a special place to spend quality time together.
Look for the limited-edition Lucky Charms Magic Gems at retailers nationwide and have fun exploring Lucky’s world.
