Kids Can Get All Dolled Up with MGA’s New Yummiland Collection

Little doll collectors can make their own makeup!

MGA Entertainment has a fresh line for kids who love a little glam. The company is already known for collectibles and fashion doll favorites like L.O.L. Surprise!, Miniverse, and Rainbow High. Its newest addition is now bringing some superpowered style. The Yummiland Collection features both small and large dolls, each with an included make-it-yourself lip gloss or lip balm. 

The Yummiland Collection currently includes small dolls with lip gloss, large dolls with Num Nom lip balm, and the Yummiland Lip Gloss Truck. The small dolls come in six flavors to choose from, with each including a 4-inch scented doll as well as a lip gloss base, color, and scent kids can mix together. They also come with a keychain that can hook to the top of the gloss or doll.

The Yummiland large dolls are 10 inches tall and feature brushable hair and removable fashion. The dolls come with a Num Nom: lip balm in the form of a pet. Finally, the Yummiland Lip Gloss Truck includes two flavors of DIY lip gloss and two Num Nom characters. Up to two small Yummiland dolls can fit in the truck.

MGA launched its Yummiland YouTube animated series last June. The series follows the six Yummis as they protect their home with their magical lip gloss powers. Each of the Yummis has her own unique power activated with the application of some gloss.

The new Yummiland Collection is designed for ages 4 and up, and is available at major retailers now, including Target, Amazon, and Walmart.