Toy Insider’s Chief Toy Officer Laurie Schacht joined The Today Show on NBC to show off some of the most in-demand toys and games of the holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

MEALTIME MAGIC

This interactive doll reacts to the light-up spoon with more than 70 sounds and phrases. The food tray includes 10 foods to mix and match. Burp and play with Mia or Maya, then rock her to sleep. Available in two skin tones. This interactive doll reacts to the light-up spoon with more than 70 sounds…

Product Facts

  • MSRP:
  • $59.99; $79.99 CAD
  • Age:
  • 4+

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KIDIZOOM CREATOR CAM

This kid-friendly camera features more than 20 animated backgrounds that set the stage for creative videos. It also includes on-screen editing capabilities and comes with a green screen and a tabletop tripod/selfie stick. This kid-friendly camera features more than 20 animated backgrounds that set the stage for creative videos. It also includes on-screen editing capabilities…

Product Facts

  • MSRP:
  • $59.99; $79.99 CAD
  • Age:
  • 5+

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POWER TREADS

Easily build the all-surface vehicle, then create a custom course using the modular track set. Track pieces are interchangeable and can be placed far apart or close together. Add obstacles using any household items.

Product Facts

  • MSRP:
  • $19.99 – $39.99
  • Age:
  • 5+

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TAMAGOTCHI ON WONDER GARDEN

Tamagotchi On expands with a Wonder Garden theme. The newest version features an updated home screen and room, plus millions of characters. Kids can play games, explore new virtual lands, and connect with friends. Perfect for on-the-go fun.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

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CRAYOLA STEAM PAPER FLOWER SCIENCE KIT

Learn about the science of water “wicking” as kids design and create up to 12 colorful paper flowers that can “re-wick” color over and over for a new look. This easy-to-use set teaches about physics and capillary action.

Product Facts

  • MSRP:
  • $19.99; $24.99 CAD
  • Age:
  • 7+

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CHOCOLATE PEN

Create in delicious style with the better-than-ever Chocolate Pen, which lets you write, mold and decorate in chocolate! New kid-friendly design automatically loads the pen with real chocolate (made in the USA) while the warming tray keeps your chocolate candy melted and ready to go. At the touch of a button, the Chocolate Pen dispenses…

Product Facts

  • MSRP:
  • MSRP $19.99 (pen), $14.99 (refill double-packs)
  • Age:
  • 6+

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MAGFORMERS BACKYARD ADVENTURE 61PC

Build magnetic houses and a playground using geometric shapes that contain magnets that never reject each other. The set also includes characters, playground accessories, and a light-up fireplace. Build magnetic houses and a playground using geometric shapes that contain magnets that never reject each other. The set also includes characters, playground accessories, and a light-up…

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

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GO GO BIRD

This realistic R/C bird can fly up to 100 feet in the air, perform aerial tricks, and more. Features a six-axis sensor, obstacle-avoiding technology, a lightweight design, and a wireless remote control. This realistic R/C bird can fly up to 100 feet in the air, perform aerial tricks, and more. Features a six-axis sensor, obstacle-avoiding…

Product Facts

  • MSRP:
  • $39.99; $39.99 CAD
  • Age:
  • 8+

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SQUEAKEE THE BALLOON DOG

Squeakee is an interactive balloon dog pet that kids can train and feed. He'll listen and respond with more than 60 sounds and movements activated by voice commands and multiple touch sensors.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 5+

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DRONE HOME

In this game that includes a real drone, players launch aliens down the ramps, racing to land inside the drone so they can fly home. Opponents try to knock each other out before the drone launches. In this game that includes a real drone, players launch aliens down the ramps, racing to land inside the…

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

FLEX KART

This lightweight, electric ride-on is designed for easy storage and portability with front wheels that fold in. It travels up to 2 mph and has a weight limit of 55 pounds. This lightweight, electric ride-on is designed for easy storage and portability with front wheels that fold in. It travels up to 2 mph and…

Product Facts

  • MSRP:
  • $110.00
  • Age:
  • 2+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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