Toy Insider Editor-in-Chief Marissa Silva joined Studio 40 on Fox in Sacramento to show off some of the holiday season’s best new toys that are big on fun, but light on the wallet. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


TUGL CUBE

Each side of this rounded cube features a soft, silicone bubble with a tab to grab and pull. Toddlers will develop fine motor skills as they push, pull, and pop the tabs.

Product Facts

  • MSRP:
  • $15.95
  • Age:
  • 2+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

DESIGN & DRILL T-REX

Kids can snap and screw together the parts and pieces in this set to assemble a T-rex with a movable mouth and legs. Kids will learn the basics of STEM learning in addition to fine motor skills.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

FUR BY THE FOOT BUBBLEGUM BESTIES

These 14-inch plushies are named after bubblegum flavors like Double Mint, Berry Twist, Rainbow Ice, and Arctic Chill. Kids can tug inch by inch to unroll three new friends, then reload them to experience the reveal again and again.

Product Facts

  • MSRP:
  • $20.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TARGET SHOPPING CART

This kid-size shopping cart is modeled after the ones found in Target stores. The 12-piece set includes role-play shopping accessories, such as a beverage cup with a Target-branded sleeve, Good & Gather products, Favorite Day market items, and fruit.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MAGIC TRACE GLOW TO SHOW STUDIO

When kids shine the light on the included sheets of paper, they will reveal outlines of surprise images that they can trace. The set includes 24 art reveal pages, 10 dual-tip markers, 10 premium crayons, and the light bar.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube