Build-A-Bear is Celebrating International Day of Play with Freebies and Activities

Today, June 11, is the United Nations’ International Day of Play. To celebrate, one of the great promoters of play, Build-A-Bear, is offering guests the chance to win free bears and to participate in fun in-store activities. 

The first 11 guests at select Build-A-Bear stores nationwide will receive a free Lil Cub teddy bear! After those have been doled out, the Lil Cub teddy bears will be available for purchase for just $11 both in-store and online. Additional activations will include coloring activities and more at the Build-A-Bear Workshops. 

The sweetest part of all? Build-A-Bear is donating 11,000 reading buddy teddy bears to classrooms in need. 

If you don’t already have plans to celebrate International Day of Play today with the little ones, now you know where to head! Find a Build-A-Bear store or learn more about today’s deals on the company website.