Chuck E. Cheese has collaborated with the world-famous The Harlem Globetrotters to encourage joy, excitement, and movement through The Harlem Globetrotters’ world tour, planned for next year, and the fun centers’ in-store media network. Chuck E. Cheese’s iconic mascot will serve in an honorary role as Celebration Coach.
Chuck E. Cheese has more than 3,000 screens across its 470 locations in 45 states. The Harlem Globetrotters will offer experimental activations during its 250 tour stops in America. Families will enjoy unique promotions and experiences through both venues. The two brands hope to reach millions of families through its co-branded content.
“This collaboration allows us to introduce the exhilarating sport of basketball to young fans and families in a fun and engaging way. We’re committed to creating unforgettable experiences that resonate with fans and partners,” says David McKillips, President and CEO of CEC Entertainment, Chuck E. Cheese’s parent company.
Both brands plan to offer this collaboration as a multi-year plan. “This partnership speaks to our commitment to work with ‘best-in-class’ partners to help in our dogged pursuit to reach audiences wherever they are,” says Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios.
Families can find more information about this partnership online at chuckecheese.com/globetrotters.
