Crayola has announced next year’s creativity week. The virtual event, “Imagination in Action,” nurtures creativity in kids through a weeklong celebration. Matthew McConaughey, Henry Winkler, Lin Oliver, Mo Willems, Phillipa Soo, and many more authors, illustrators, and celebrities have been tapped for the event, planned for Jan. 27-Feb. 2, 2025.
Creativity Week is part of the company’s Campaign for Creativity, an initiative highlighting the importance of developing childhood creativity. Crayola believes creativity develops life skills and helps kids reach their full potential; Adults are encouraged to nurture creativity daily.
Next year’s Creativity Week will unite more than 6 million kids in six continents and 100 countries through educators and caregivers who will have access to free content and educational activities. Daily prizes will be awarded, and a virtual school assembly will be livestreamed, connecting kids worldwide. Each day features a different theme and celebrity guests:
- Monday, Jan. 27: Life Lessons with author Matthew McConaughey and illustrator Renée Kurilla
- Tuesday, Jan. 28: Change & Collaboration with author and actor Henry Winkler, author Lin Oliver, and illustrator Dan Santat
- Wednesday, Jan. 29: Abstract Thinking with children’s author-illustrator and artist Mo Willems
- Thursday, Jan. 30: Confidence Soars with author and actor Phillipa Soo, author Maris Pasquale Doran, and illustrator Qin Leng
- Friday, Jan. 31: Flows Like Water with NASA scientists, U.S. Poet Laureate Ada Limón, and illustrator Peter Sís, plus a global school assembly that includes actors Jennifer Aniston and Quinta Brunson, 14-year-old musician Nandi Bushell, surfer Maya Gabeira, and more
- Saturday, Feb. 1: Bee-lieve in Your Future with author and 19-year-old entrepreneur Mikaila Ulmer
- Sunday, Feb. 2: Conquer Fears with author and actor Max Greenfield, and illustrator James Serafino
These events will give kid the tools to bring their ideas to life while encouraging innovation and imagination. The activities meet the AASL National School Library Standards and can be completed in a single class period with minimal prep time. Materials are available in eight languages and meet the educational standards in 15 countries.
Educators and caregivers can register and learn more online at crayola.com/creativityweek.
