Set Your Sights & Hands on Etta Loves’ Spring Sensory Toys

If you’ve been eyeing a new toy for your little one, Etta Loves is one to watch! The sensory brand is releasing three new products this spring to help babies’ eyesight flourish.

The Wooden Puzzle Board ($32) includes six colorful shapes with mesmerizing black-and-white patterns hiding underneath. The bold designs are not only beautiful to look at, they’re also backed by science to help develop babies’ vision! Little ones can practice hand-eye coordination by placing, stacking, or balancing the puzzle pieces while the patterns strengthen their eyesight and perception. Featuring captivating artwork from Walala Studios, parents won’t want to put this stunning toy away after playtime. 

The collection also features a dalmatian-print Sensory Grasp Ball ($35). This soft and squishy ball grows with babies, offering new ways to play at every milestone; it can hang on a car seat or playset. Older infants can practice their motor skills by gripping, tossing, and shaking with the easy-grab segmented shape. Families can also have fun in the sun with a waterproof playmat so that kids can experience the visual wonders of springtime in comfort and style.

Babies’ eyes aren’t fully developed when they are born, so Etta Loves partnered with an orthoptist and The Sussex Baby Lab to understand what babies enjoy looking at. Their research shows monochromatic patterns like these help stimulate early recognition and form connections in their little brains. The sensory patterns also help capture babies’ attention, soothing fussy kids for a moment of calm as a family. 

Etta Loves has plenty more products to watch out for this spring, from playful bath toys to muslin cloths. Check out the links below to learn more about the science behind its designs!