THE TOY INSIDER MEDIA EVENTS
2026 ATTENDANCE REQUIREMENTS
Get ready, get set, let’s play!
The Toy Insider’s events take place in New York City. Our events are private, invitation-only events designed for experienced content creators and members of the press. While we love all digital influencers and wish there was room for everyone, we want to ensure our events remain completely professional. Attendance is limited to those who have established audiences.*
Are our events right for you? We hope so! Here is a list of minimum requirements you must meet to apply for an invitation.
CONTENT CREATOR ATTENDEE REQUIREMENTS
Creators should either have more than 15,000 followers on any ONE social media platform OR meet at least three of the following:
- At least 5,000 YouTube subscribers
- At least 5,000 Instagram followers
- At least 5,000 TikTok followers
- At least 10,000 UMVs per Google Analytics
Additional requirements:
- Active blog, YouTube channel, and/or social media channel for at least six months with consistent content published each month OR monthly contribution to a larger blog network or website within the last six months.
- Content must be relevant to this event and include toys, collectibles, or kids’ entertainment coverage.
- Content must include original posts and should have active engagement.
Creators under 18 who wish to attend must also meet the following requirements:
- All Children MUST be at least 6 years old at the time of the event.
- Must be accompanied by a parent or legal guardian and be within parent’s reach at all times; children may not wander the event unaccompanied and should never be left unattended.
- Must have their own tickets and be credentialed separately from their parent(s).
Due to space limitations, we can only accommodate:
- TWO people maximum per press/creator outlet
- No more than ONE child per outlet will be admitted (child must be the main personality behind the outlet — see above restrictions).
If you meet these minimum requirements and wish to attend one of the events as a creator, please request an invitation. Please be prepared to show proof of requirements as needed.
TRADITIONAL MEDIA ATTENDEE REQUIREMENTS
- Our events showcase the latest toys and pop culture entertainment, curating the latest reveals, news and trends. Members of the media are welcome to attend the event for potential coverage and can submit for credentials.
- Anyone who wishes to attend the event as media must RSVP using the official registration form. Submitting an RSVP does not guarantee credentials and event entry.
- Upon request, please be prepared to provide any/all of the following documentation demonstrating that you work for a credible news outlet, either as staff or on a regular freelance or contributor basis:
- Two to three relevant articles/stories published with your byline within the last six months;
- A company masthead with your name and title showing your employment with the outlet in an editorial capacity
- A business card from the outlet with your name and title;
- A note of assignment from an editor on company letterhead or from an official company email.
Traditional media interested in attending one of our events may submit their interest here.
Please note:
- There is limited space available at our events. Registration may close at any time if the event reaches capacity.
- An event exhibitor or sponsor invitation will not grant you access to this event. You must apply for an official event invite. Only those who have received a ticket will be admitted.
- Attendance in prior years does not guarantee entry to this year’s events.
- The Toy Insider Team has the right to deny admission or rescind any invitation to anyone who does not meet the event requirements or has not shown professionalism to the Team, its sponsors, or at a previous Toy Insider Event.
- Our events is a private invitation-only event and invitations and admission will be extended at the sole discretion of The Toy Insider team.
Still not sure if our events are a fit for you? Contact us here, and please read our FAQs page for more info!