FAO Schwarz is Coming to Target Alongside Bullseye's Top Toys

The iconic toy soldiers of FAO Schwarz are on the march to Target!

That’s right, an assortment of 70 exclusive toys from the famous New York City toy store will be available at more than 1,800 Target stores and at target.com later this month. And, families in New York City will also be able to find more than 300 items from popular Target brands including Cat & Jack and Pillowfort in an immersive pop-up experience at the FAO Schwarz store in Rockefeller Center!

The big collaboration between the two retailers comes alongside the reveal of Bullseye’s Top Toys, Target’s annual list of what’s hot for the holidays.

See Bullseye’s Top Toys for 2020 below.

For All the Activity Seekers

For All the Builders

For All the Learners

For All the Best Pals

For All the Gamers

For All the Players

For All the Entertainment Thrillers

For a full rundown of 2020’s HOTTEST holiday toys, be sure to check out our 15th Annual Holiday Gift Guide. Featuring more than 160 toys from more than 110 toymakers in print and more than 300 toys online, it’s a can’t-miss roadmap to the must-have toys of the season!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

FAO Schwarz is Coming to Target Alongside Bullseye’s Top Toys