Fisher-Price #ThankYouHeroes Collection Honors the Workers Who Keep America Running

Fisher-Price #ThankYouHeroes

As the COVID-19 pandemic continues to spread, kids and families have been showing gratitude for the front-line workers who do so much for all of us. For some, those real-life heroes might even be a mom, dad, or another member of the family.

With that in mind, Mattel has created Fisher-Price #ThankYouHeroes, a new line of action figures that honors the workers who keep our communities running across the country. #ThankYouHeroes launches today with a collection of 16 action figures representing doctors, nurses, EMTs, and delivery drivers, each packaged in a collectible display box. For younger kids, the Fisher-Price Little People Community Champions set features five characters including a grocery store worker, delivery driver, doctor, nurse, and EMT.

“#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders,” says Chuck Scothon, senior vice president of Fisher-Price and global head of infant and preschool, Mattel. “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”

#ThankYouHeroes are available to preorder via the newly launched Mattel Playroom website. Each item retails for $20, from which $15 from each sale will benefit #FirstRespondersFirst, an initiative created to support first responder healthcare workers as they serve on the frontlines of the COVID-19 pandemic.

Preorders for the special edition toys will be open through May 31 with shipment expected by December 31.

In recent weeks, Mattel has joined a number of toymakers in the fight against COVID-19 by supporting healthcare workers through the production and donation of masks and face shields in addition to supporting families affected by the spread of the coronavirus and its economic impact.

Looking for fun activities and resources for your family to do while staying safe at home? Click here for a full list!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.