Kids can tug on the end to reveal two or three surprise 14-inch plush pals. | Source: Just Play/The Toy Insider

Ready to roll? 

Bubblegum is sweet, but these new plush from Just Play are even sweeter — figuratively speaking. 

Fur by the Foot Bubblegum Besties are ultra bright plush pals hidden inside a bubblegum-inspired dispenser. Kids ages 3 and up can gently tug at the end and pull inch by inch to reveal their furry friends. And there’s a big surprise in store: Kids might get two or three plush animals. 

Series one of Fur by the Foot Bubblegum Besties features 26 treat-themed characters to collect. | Source: Just Play

Series one has 26 crazy colorful characters to collect, each with a different sweet treat-inspired look, including Choco-Mint Panda, Orange Creamsicle Leopard, Iced Lemonade Kitty, Groovy Grape Poodle, and Fruity Stripey Zebra. There are also two sets of twins, three rare animals, and one ultra-rare Magic Rainbow Sprinkle Cake Unicorn (whoa!). 

Each 14-inch plush character has super long arms and legs, and their hands connect with hook and loop fasteners, so kids can connect them all together. Plus, kids can hang them on their backpacks, attach them to their beltloops, or hang them from their wrists and take them on the go. 

Related: This Interactive Guinea Pig Delivers 3 Adorable Pet Babies

Fur by the Foot combines so many popular play patterns, such as collectibles, surprise reveals, super soft plush friends, and an awesome unboxing experience. Plus, kids can reattach the plush to the dispenser and experience the reveal again. Parents will love that the packaging is part of the fun, so there’s very little waste. 

With Fur by the Foot, the packaging is part of the play experience. | Source: Just Play

At $20.99, Fur by the Foot is an incredible value. Kids will get a kick out of the initial (and repeatable) reveal, but then they will also get to add multiple well-designed plush characters to their collection. And of course, the sweet theme adds to the fun of this must-have holiday gift. 

This toy was selected as a top holiday toy in The Toy Insider’s 2022 Holiday Gift Guide. To see more top toys, click here! 

About the author

Marissa Silva

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.

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