Are you ready to get into the holiday spirit? On Oct. 22, we’re getting holly and jolly with the hottest toys of the YEAR at the Holiday of Play @ Home virtual toy party from 12-6 p.m. ET! Below, learn more about ALL of our awesome sponsors, book your one-on-one appointments (optional!), and see all the incredible giveaways and special events that are in store! Mark your calendar: there are a LOT of events you don’t want to miss!

Blue Marble
Bonkers Toy Co.
Educational Insights/Learning Resources
Elenco Electronics Inc.
Exploding Kittens
Far Out Toys / NASCAR
Funko Games
Horizon Group USA
IMC Toys
JC Toys
Just Play Products
Moose Toys
Playmates Toys
SmartLab Toys
Spin Master
Luki Lab
Sunny Days Entertainment
Super Impulse
The Noble Collection
VTech / LeapFrog
WeCool Toys



Just Play

Booth 003

#JustPlayAllDay and check out the top holiday toy picks based on kids’ favorite characters and brands, including: Barbie; Blue’s Clues & You!; Disney Junior Doc McStuffins; Hairdorables and Hairmazing; Disney Junior Mickey Mouse and Minnie Mouse; PJ Masks; Ryan’s World; DreamWorks Trolls World Tour; plus much more!


🗓 Special Events: 12 p.m. ET: Top Toy Unboxing: Kick off Holiday of Play at 12 p.m. with a look at the top toy picks for the holidays. Watch the reveal and you could have a chance to WIN these amazing new toys!

12:45 p.m. ET: New for the Holidays: Preview the newest toys from Ryan’s World, Doc McStuffins, and MORE—just in time for the holidays! Also at 1:30 and 2:15 p.m. ET

12:30 p.m. ET: Preschool Favorites: Check out the ultimate holiday gifts for fans of Blue’s Clues & You!, PJ Masks, Ryan’s World, Mickey Mouse, and more! Also at 1:15 and 2:00 p.m. ET

1:00 p.m. ET: Perfect Presents: You’ll want to keep these stylish and adorable gifts for yourself! Check out the latest from Hairdorables, Hairmazing, Barbie, Mira, Royal Detective, and more! Also at 1:45 and 2:30 p.m. ET

3:00 p.m. ET: Into the Night to Save the Sleigh: Join Santa’s elves on a virtual scavenger hunt to help the PJ Masks save Santa’s presents!

3:15 p.m. ET: Holiday #HairGoals: Back by popular demand, our master stylist will show us the hottest holiday hairstyles! Join us for a live style demo of the new Barbie Deluxe Glitter & Go Styling Head.

3:45 p.m. ET: Hairdorables Masquerade Party: Join us and decorate your very own Hairdorables Hair Art masquerade mask (downloadables will be available). Attendees will have a chance to WIN dolls from the new Hairdorables Hair Art Series!

4:00 p.m. ET: Get Clued in to Win: How well do you know Just Play’s new Blue’s Clues & You! line? Test your toy trivia knowledge for a chance to win some of these hot new toys!


VTech Electronics

Booth 004

VTech and LeapFrog will be highlighting new additions to their award-winning product lines. The new products from VTech encourage imagination and discovery through playful innovations, while the new products from LeapFrog combine education, technology and fun!


🚨 Giveaway Alert: VTech will be hosting a Holiday of Play Wish List Sweepstakes! Visit each of the four towers in VTech’s booth – Tech the Halls, Stocking Stuffers, Give the Gift of Learning and The BIG Gift – for product demonstrations and videos then click the Holiday of Play Wish List Sweepstakes screen on the back wall to take a quiz about those products. Everyone who answers correctly will be entered to win a prize pack filled with new products from VTech and LeapFrog.

🤹‍♂️ Product Demos: VTech will be hosting the following product demonstrations and this schedule will repeat every hour throughout the show. Attendees can visit the VTech booth at the designated time and see the receptionist who will direct them accordingly.

12:00 p.m.: Tech the Halls: Check out the coolest new tech toys such as the award-winning KidiZoom Creator Cam and the collectible Sparkling Friends!

12:15 p.m.: Stocking Stuffers: Giftable toys like Go! Go! Cory Carson characters and transforming Switch & Go are small enough to fit in a stocking but offer big fun!

12:30 p.m.: Give the Gift of Learning: See why toys like the Speak & Learn Puppy and 100 Animals Book make learning fun!

12:45 p.m.: The BIG Gift: For big gifts that will wow kids this holiday season, come check out the 3-foot tall Go! Go! Smart Wheels Ultimate Corkscrew Tower, the Blue’s Clues & You! Play & Learn Thinking Chair, and more!

Brand Reps: Tiffany Lavery, Jacqueline Daniels




Bonkers Toys

Booth 206

Bonkers Toys is at the forefront of toys based on digital stars. Bonkers was the first licensee for Ryan’s World and has turned the line into a juggernaut. Bonkers continues to shine with the epic FGTeeV toys, along with new hot lines from Trinity & Beyond and Braille Skateboarding.


🗓 Special Events & Giveaways: 1:15 ET: Braille Skateboarding Fingerboards Epic Unboxing & Giveaway: Join the Bonkers Toys team for a live unboxing of the new Braille Skateboarding toy line. We’ll be giving away the new Mystery SK8 Wheel to a lucky winner.

2:15 ET: FGTeeV PARTY in the Elevator Celebration, Unboxing & Giveaway: Break out your glow sticks and get ready to party with the Bonkers Toys team as they unbox and celebrate the holidays with the FGTeeV toys. FGTeeV is the fastest growing YouTube toy property in boys action. We’ll be giving away the hottest selling Party in the Elevator toy to a FGTeeV fan!

3:15 ET: We “Heart” Trinity & Beyond Mystery Heart Unboxing & Giveaway: Join the Bonkers Toys team as they unbox the flagship Trinity & Beyond toy, the Mystery Heart Jewelry Box, inspired by the adorable YouTube stars Trinity and Madison. Join us and you could win your very own Mystery Heart Jewelry box!

4:15 ET: It’s Definitely Ryan’s World! Holiday Toy Unboxing and Giveaway: Join the Bonkers Toys team as they celebrate the massive success of the No. 1 Kids’ YouTuber in the World – our friend Ryan! The team will be showcasing the Shadow Warrior Ninja Mystery Box, Mystery Mission Spy Case, and Royal Treasure Chest. We’ll be giving away Ryan’s World toys to lucky winners!

Brand Reps: Deborah Stallings Stumm, Kevin Grauel



Booth 302

Crayola, the brand that sparks creativity through color and encourages kids to expand their imaginations, invites attendees to check out the 2020 holiday line-up filled with color and new play environments. Visit the booth and see how Crayola fuels creative exploration through science, washable paint kits and DIY art-inspired activities.


🤹‍♂️ Product Demos: Crayola will demo and share news surrounding our Holiday priority products including, our Scribble Scrubbies line, Washable Paint and Art Sets, STEAM products, and more! 30-minute group demos will be held at 2:30, 3:00, 3:30, 4:00, and 4:30 p.m. ET!

🚨 Giveaway Alert: Click on the mail icon at our booth to submit your “virtual business card” and you may end up receiving a free Scribble Scrubbie Tattoo Shop!

🙂 1:1 Appointments Available: Email

Brand Reps: Jaclyn Giuliano, Erika Merklinger, Samantha Lassen, Emma Maliszewski


Educational Insights

Booth 304

Educational Insights is sparking kids’ imaginations and creativity using off-the-board circuits with Circuit Explorer, as well expansion of the GeoSafari Jr line with an all-new toy in partnership with Robert Irwin, the Talking Wildlife Camera. Deck your halls and stocking stuffers this year with favorite from Educational Insights!

🗓 Special Event: At 3:15 p.m. ET at booth 304, Emily Calandrelli, space expert and star of the hit Netflix show Emily’s Wonder Lab, unveils the new Circuit Explorer play sets!




Learning Resources

Booth 304

Learning Resources is bringing all new functions to the world of coding with Botley 2.0, the new generation of our screen-free coding robot. Give children the gift of learning this holiday season with new favorites like the Learn-A-Lot Avocados, Snap-n-Learn Letter Llamas and other educational toys.


Special Event: Discover the magic under the tree and inside your stockings this year with a huge holiday unboxing event featuring Learning Resources’ award-winning Botley 2.0 The Coding Robot, new preschool toys and more. We will be contacting a select group influencers and families between now and early October to receive their favorite toy picks for the holiday season. Influencers will be required to bring their wrapped gifts to Booth #304 for the opportunity to win up to $500 in award-winning educational toys AND mystery coupons! Contact Aixa ( to be a part of the biggest holiday party of the year.

🙂 1:1 Appointments Available: Email

Brand Reps: Darci Shaw, Lee Parkhurst, Aixa Bellido de Luna, Scott Goldberg, Matt Burkey, Michael Blaustein


The LEGO Group

Booth 303

We are at Holiday of Play to showcase the best building sets for holiday gifts, stocking stuffers and more!


Brand Reps: Molly Martin, Amanda Madore, Ashley Edwards, Megan Young



Booth 204

Mattel is a leading global toy company with one of the strongest catalogs of children’s and family entertainment franchises in the world. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.




Moose Toys

Booth 301

Stop by Moose Toys to check out the newest toys that will be topping this year’s holiday wish lists: Squeakee the Balloon Dog and #FailFix! Guests can participate in a virtual chat, interact with product demos, and enter for a chance to win a prize pack of Moose Toys!


🚨 Giveaway Alert: Enter for your chance to win a full set of #FailFix dolls and Squeakee. Stop by the Moose Toys booth during the show to enter!

🤹‍♂️ Product Demos: Stop by the Moose Toys booth anytime for product demonstrations of Squeakee the Balloon Dog and #FailFix dolls!

Brand Rep: Dana Moncrief


Spin Master

Booth 202

At Spin Master, we’re always pushing the boundaries of innovation, inspiring play and delivering fun. This holiday season, we’re excited to introduce new toys and surprising extensions of existing favorites that are sure to be at the top of wish lists this year. SEE WHERE IMAGINATION CAN TAKE US!


🚨 Giveaway Alert: Take a picture of your favorite Spin Master toy and tag @spinmaster #SpinHoliday for a chance to win the ultimate Hot Holiday toy box!



Sunny Days Entertainment

Booth 306

Get ready for the adventure of a lifetime with Ravel Tales! The newest and most innovative children’s DIY collectible for kids 5+. The more you unwind the more you find. Ravel Tales takes the unboxing experience & surprise reveal to the next level!


🤹‍♂️ Product Demos: Check out the must-have creative and imaginative play toys at Sunny Days booth #306 including: Ravel Tales, Wonder Wings, Barbie Camper Pop-Up Tent and Maxx Action Trucks. There is something for everyone on your shopping list this Holiday season!




Far Out Toys

Booth 405

Race, Wreck and Rebuild! Far Out Toys introduces two new holiday must-haves to its line of NASCAR track sets: the NASCAR Crash Circuit Road Course & Winners Circle and the NASCAR Crash Circuit Short Track Speedway! Both are compatible with the NASCAR Adventure Force Crash Racers set introduced in 2019.


🗓 Special Event & Giveaway: Join us for the Crash Circuit Speed Round at 1 p.m. ET for a chance to WIN a NASCAR track set bundle worth $100 and signed Hero Card from young driver Brexton Busch! The live trivia game will feature a variety of questions for everyone (NASCAR expertise NOT necessary)! Three grand prizes and five participation prizes will be awarded — everyone who joins the event has a chance to win!

🙂 1:1 Appointments Available: Email

Brand Reps: Sarah Baskin, Matt Montalto, Lisa McKendall


Playmates Toys

Booth 403

Playmates Toys will showcase a line based on Spy Ninjas, the wildly popular, web-series featuring a team of best friends who use martial arts and detective skills to find clues and solve puzzles, the first wave of Godzilla vs. Kong-themed action figures based on the forthcoming movie, and more.

🗓 Special Events: At 2:30 p.m. ET, attend a Q&A session with Chris Mowry, Toho Co. Creative/Kaiju Specialist, about the new Godzilla vs. Kong toys, brand and collectibles! Then, at 4:00 p.m. ET, Chad and Vy from Spy Ninjas will make an appearance and show off their new toy line!

🤹‍♂️ Product Demos: Come by Playmates Toys at any time to check out brand new Billie Eilish Collectible Figures & Fashion Dolls; mission kits and gadgets based on the popular web series “Spy Ninjas,” and the first wave of Godzilla vs. Kong-themed action figures and collectibles!



Booth 203

If you’re Big on Fun, then PlayMonster has got you covered! Do you like building? Do you like action play? Then get ready to Build to Battle with Snap Ships! The fun doesn’t stop there, so get ready for take-off with Drone Home – an “out of this world” game!


🗓 Special Events: At 12:45 p.m. ET, come visit the PlayMonster booth to show us how you #BuildtoBattle. Come witness a #BuildtoBattle party with PlayMonster and one of this year’s hottest toys – the Snap Ships Gladius! Plus a chance to win the whole Snap Ships fleet!

At 2:15 p.m. ET, don’t miss the BIGGEST Race to Space with our Drone Home competition – watch as families race to get their aliens home in this sure to be exciting event.

🤹‍♂️ Product Demos: Stop by PlayMonster anytime to get live demonstrations of two of this year’s hottest kids’ products: Snap Ships and Drone Home!

🙂 1:1 Appointments Available: Email

Brand Reps: Sakita Withers, Beth Muehlenkamp



SmartLab Toys

Booth 401

SmartLab Toys is a leading designer of STEAM-focused educational toys for children ages 8+. We believe kids learn best through hands-on exploration and discovery, and we deliver those experiences by creating inventive toys packaged with engaging editorial content, fun interactive activities, and solid science.


🗓 Special Events: 1:45 p.m. ET: Tiny Robot Race!: Join us for a Tiny Robot race where viewers can place their bets and enter to win a Tiny Robots kit from SmartLab Toys!

2:15 p.m. ET: Rainbow Tie-Dye Experiment –From SmartLab Toys’ new Kitchen Science Lab kit, our toy designers will put on a show with a super science reaction! 

3:45 p.m. ET: Tiny Apply Pie D.I.Y.: Ever watch tiny cooking videos online? Watch this TINY cooking tutorial set in a mini kitchen using SmartLab Toys’ award-winning Tiny Baking! kit.

🤹‍♂️ Product Demos: Come to SmartLab Toys’ booth at any point during the event to see live demonstrations of Tiny Robots Kit, Kitchen Science Lab Kit, Tiny Baking Kit, and more!

🚨 Giveaway Alert: Visit SmartLab Toys on Facebook, Instagram, and Twitter on October 22 to win a new toy bundle featuring our four new science kits! Giveaway starts on Oct. 22 at 9 a.m. ET and ends at midnight.

🙂 1:1 Appointments Available: Email


WeCool Toys Inc

Booth 201

WeCool Toys is an innovative company focused on creating exciting and stimulating products and activities that allow your imagination to run wild!


🗓 Special Event & Giveaway: Visit the WeCool Booth between 1-2 p.m. to see some great holiday gift ideas for every price point! We will also be giving guests a chance to virtually spin the prize wheel to win a random prize valued between $10 and $30!

🤹‍♂️ Product Demos: Drop by the WeCool booth at any time to see product demos of Compound Kings Insta Studio; Scruncheeze Loom; Pura Loom; Crystal Crafts; new compounds like our butter tubs, bingsu, and tinzels; the Mix and Mash Deluxe Kit Caddy, and more!

🙂 1:1 Appointments Available: Email

Brand Reps: Alexa Molnar, Michelle Romano, Allison Stanton, Carlos Lopez




Blue Marble

Booth 410

Blue Marble provides impactful and inspiring products to families looking for educational toys. Our brands include National Geographic, Discover with Dr Cool and blockaroo STEM toys. We are eager to share our passion for purposeful products with influencers and press to develop new opportunities at the Holiday of Play event.


🚨 Giveaway Alert: Click the envelope icon in our booth to share your virtual business card/contact info to be entered to win a National Geographic prize package consisting of great STEM products. Two winners will be chosen after the show. Attendees do not need to be present to win; contest is open to U.S. residents only.

🗓 Special Event: Science Magic Show: Come watch our live demo of the National Geographic Mega Science Magic Kit at 1:30 and 3:00 p.m.! Be amazed as we conduct experiments that also double as magic tricks! See us bend metal with water, create a vanishing test tube and much more!

🙂 1:1 Appointments Available: Email

Brand Reps: Denise Yates, Cindy Vader, Shannon Mountain, Dawn Groover



Booth 102

Breyer, celebrating its 70th anniversary in 2020, is the world’s leading brand of horse-inspired toys, gifts and collectibles. Founded in 1950, Breyer celebrates the beauty, power and inspiration of horses, with a dedicated commitment to authenticity, quality and realism, and is one of America’s most iconic toy and collectible brands.


🗓 Special Event & Giveaway: Calling hairstylists, braiding-enthusiasts and horse-lovers alike! Breyer invites you to attend Breyer’s Mane Beauty Braiding and Styling Showcase, which will feature influencers who will come with their Mane Beauty pre-styled to be live-judged by Toya from MyFroggyStuff. The showcase kicks off at 3:30 p.m. ET. Be sure to tune in and see the styles on display! Each participant will receive a special Breyer prize pack!

Note: To be eligible to participate in the showcase, influencers must have received from Breyer a Mane Beauty Styling Head prior to Holiday of Play and must come to the showcase with their Mane Beauty pre-styled. All other Holiday of Play attendees are invited to watch the fun!

🤹‍♂️ Product Demos: Breyer will be hosting 15-minute product demonstrations for Breyer Mane Beauty Styling Heads and The Big Dig)every hour on the hour at 12, 1, 2, 3, and 4 p.m. ET!

Brand Reps: Gina Beebe, Mike Seminara, Rick Rekedal


Elenco / Snap Circuits

Booth 404

SNAP CIRCUITS: the go-to toy for circuit-building! Fun and ideal for e-learning! Check out MyHome, designed to inspire kids to learn about power in their homes. New Green Energy and Discover Coding kits. Plus TEACH TECH and Smartivity do-it-yourself STEAM-activity kits. Leader in STEM and endorsed by parents/educators worldwide. #LearnByDoing


🗓 Special Events: 12:45 p.m. ET: Trivia Contest: How much do you know about power in your home? Join our trivia contest — you could win a swag bag!

1:45 p.m. ET: STEM Influencer Jay Flores “It’s not magic, it’s science!” to demo Snap Circuits MyHome.

2:45 p.m. ET: STEM Educator/Writer Melissa Rooney to demo Snap Circuits MyHome and the brand NEW, never-before-seen Home Learning Fun set.

🚨 Giveaway Alert: Visit our virtual booth and check out our new Snap Circuits MyHome, Discover Coding, and Green Energy. If you like what you see, channel your creative energy and post on Instagram, Facebook, or Twitter about any of our new Snap Circuits products by midnight CST on October 22, 2020. (Don’t forget to tag us @SnapCircuits!) Three lucky influencers (one each from Instagram, Facebook, and Twitter) will be selected to win a Snap Circuits Swag Bag AND your choice of a MyHome, Discover Coding or Green Energy! Winners chosen at random and will be notified on October 23, 2020. Full rules at

🤹‍♂️ Product Demos: Come check out live demos of Snap Circuits MyHome, Green Energy, Discover Coding AND new Smartivity STEAM activity kits every hour, starting at 12:00 ET!

🙂 1:1 Appointments Available: Email

Brand Rep: Linda Kramer


Exploding Kittens

Booth 103

Exploding Kittens is the creator of the #1 most-backed project in Kickstarter history and has sold over 11 million games since! Now the Exploding Kittens catalog includes: Bears vs Babies, You’ve Got Crabs, Throw Throw Burrito, Poetry for Neanderthals, and A Game of Cat and Mouth.


🗓 Special Event: At 2:45 p.m. ET, join in on a high-level conversation with Matt Inman (the Oatmeal) and Elan Lee (Creator of the XBox), the creators of A Game of Cat & Mouth, about creating, designing, and developing a toy-esque game during a pandemic.

🤹‍♂️ Product Demos: Drop by the Exploding Kittens booth any time for demonstrations of the newest game from Exploding Kittens, by the Exploding Kittens Team. No cats will explode.

🙂 1:1 Appointments Available: Email

Brand Reps: Miya Kodama, Josh Weaver, Aneesah Williams


Funko Games

Booth 105

Funko Games connects families and fans through immersive game experiences rooted in clever pop culture tie-ins and fan-favorite licenses. This holiday, Funko Games has the perfect stocking stuffers and holiday gifts for families, kids, and gamers!


🗓 Special Event & Giveaway: The Marvel Battleworld Trivia Giveaway Event is going down at 2 p.m. and 4 p.m. ET at Holiday of Play @ Home! Join Funko Games and learn all about Marvel Battleworld, including new products being shown for the first time ever. Stay for a fun trivia contest, where you could win the Grand Prize Ultra Rares Set! Three lucky runners-up will also win prizes.

🙂 1:1 Appointments Available: Email


Horizon Group USA

Booth 402

Horizon Group USA is today’s dynamic leader in the creative D.I.Y. marketplace. With a variety of activity kits, fashion-forward impulse products and crafts for all occasions, Horizon fuels creative hands every day with quality, trend-right products. Horizon custom designs, develops and distributes an array of award-winning national brands and programs.


🗓 Special Event & Giveaway: Transform airy, fluffy clay into a world of squishy fun with Mixy Squish! Horizon Group USA will be hosting three festive Mixy Squish ornament making classes at 1:00, 3:00. and 4:30 p.m. ET during Holiday of Play! Open to all attendees and recommended for kids ages 3+ years. Participants can follow along or create a unique ornament of their own, then post a photo of their finished creations on their social channels using #SculptAndSquish to enter the Mixy Squish Sculpt + Squish Challenge, for a chance to win an assortment of Mixy Squish products, including the Mixy Squish Tabletop Creativity Desk!

🤹‍♂️Product Demos: Horizon Group USA will be hosting product demonstrations every 15 minutes throughout the show, so stop by anytime to learn all about our latest products!

Brand Reps: Katie Imbriano, Maria Lattanzio


IMC Toys

Booth 104

IMC Toys has developed an internationally renowned reputation for innovative product design, unique digital platforms, and progressive corporate leadership. IMC offers several winning properties such as Club Petz, Play Fun, Cry Babies Magic Tears and Cry Babies lines (#1 Nurturing Doll in the US) and the all new VIP Pets.


🚨 Giveaway Alert: Spin the wheel with IMC! Prizes will be given out every hour. You could win Cry Babies Magic Tears Paci House; NEW Cry Babies; Cry Babies Goodnight Coney; Advent Calendar; and VIP Pets!

🤹‍♂️ Product demos: Watch live demos of Cry Babies Kristal’s Igloo and VIP Pets Fabio & Fabia Salon Playset!

🙂 1:1 Appointments Available: Email

Brand Rep: Martina Mitchell



Booth 106

Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles and musical instruments. Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act, Russ Berrie, Zag Toys, Wicked Cool Toys and Kellytoy.


🤹‍♂️ Product Demos: Stop by Jazwares anytime to see the latest from Squishmallows, HALO, Pokémon, and our upcoming Squishville line! You don’t want to miss it!



Booth 408

Dolls, Dolls, Dolls! We love to design and manufacture lovely dolls for all to love. Realistic, Multi-Ethnic, Safe and beautiful Dolls and accessories is our focus and we hope to share our passion for quality products with you! JC Toys – We Design Smiles!


🙂 1:1 Appointments Available: Email

Brand Reps: Richard Cerda, Janet Marquez, Sarai Rosas


Luki Lab

Booth 406

Luki Lab will reveal three new STEM-based construction and activity toy lines, Gujo Adventure, Pinxies and CLAWSOME! Check out what’s new and play with us!

🗓 Special Event: At 3:45 p.m. ET, check out The Play Lab by Luki Lab: Holiday Gifts for Kids Who Love to Build & Create! Come check out new toys from Luki Lab! We’ll reveal new items you’ve never seen before, toys that will engage kids who love to build and create. Attendees who join the Play Lab will be entered to win an exclusive Play Lab Package (retail value $100) to bring the fun home.

🙂 1:1 Appointments Available: Email

Brand Reps: Rachel Griffin, Sheena Stephens



Booth 110

Step2 inspires happy moments and meaningful experiences by helping children, friends and families connect through fun, imaginative and educational play. Our toys set the stage for children to explore playtime in their own special way. No day of play is ever the same! Find holiday gift ideas at


🗓 Special Events: 12:30 p.m. ET: Fun for adults and kids! Meet your favorite Ball Buddies characters and test your preschool knowledge with your friends at Step2 for a chance to win the Ball Buddies Adventure Center, selected by Toy Insider as a hot holiday toy for 2020.

1:30 p.m. ET: Beep, beep! Check out the new ride from Step2…this Side-by-Side Push Around SUV has room (and vroom) for two. Zoom by Booth 110 to get your engines revved up with this new car and a chance to win one of your own!

2:30 p.m. ET: Step2 is cooking up excitement with its newest Classic Chic Kitchen. Come to Booth 110 to find out why this new on-trend play kitchen has little chefs and parents drooling…hungry for more pretend play. If that’s not enough to whet your appetite, we’ll be serving up a prize to one lucky winner!

4:00 p.m. ET: Roll by Booth 110 for a peek at the newest thrill ride from Step2. This kid-sized roller coaster brings amusement park fun to happy homes – indoors and out. Get in line for your chance to win one!

Brand Reps: Jenny Bahun, Grant Passell, Jessica Kitzmiller


Super Impulse

Booth 412

Super Impulse is committed to toy innovation for kids and the young at heart. Most recognized for lines World’s Smallest® and World’s Coolest® which includes licensed miniatures. Super Impulse will be showcasing the new Wacky Packages Minis, the hilarious miniature collectibles based on the classic stickers by Topps.


🤹‍♂️ Product Demos: Visit Super Impulse anytime at booth #412 to see the latest innovative, miniature toys designed to entertain the kid in all of us! Check out this year’s must-have Holiday stocking stuffer toys: Wacky Packages Minis, Micro Action Figures and new in World’s Smallest!


The Noble Collection

Booth 107

For over 30 years The Noble Collection has created finely crafted treasures for collectors. Introducing BendyFigs, a Toyllectible line of figures with highly-detailed sculpts in a bendable form factor and at an accessible price. Providing collectability for all ages, brands will range from retro to on-trend. Collect them all!


🗓 Special Events & Giveaway: We all know Halloween will be a little different this year, but that doesn’t mean it can’t be fun! Attendees are invited to join The Noble Collection at 3 p.m. in their best Universal Monsters costumes. Join us as we quiz your monster knowledge in a fun game of trivia for a chance to be the first ever with the complete set of BendyFigs Universal Monsters characters. The event will run for approximately 20 min and we encourage attendees to use the “raise your hand feature” as we keep an eye out for the first monster to have the answer! The trivia winner will be announced on our social channels the following day! Make sure you are following us on social at @TheNobleCollection for all the fun announcements, teasers and more!

Brand Rep: Kathryn Horsman


tonies USA

Booth 109

The Toniebox is an imagination-building, screen-free digital listening experience that plays stories, songs, and more. Designed for little listeners ages 3+, it’s the perfect storytime companion for tiny hands and active imaginations.


🚨 Giveaway Alert: Please follow tonies USA on Instagram,, and contact if you are interested in receiving a free Toniebox!

🙂 1:1 Appointments Available: Email

Brand Rep: Drew Vernon



Booth 101

WowWee’s Holiday Wish List Toys for 2020 includes the innovative and energetic POWER TREADS, the new PINKFONG BABY SHARK DANCING DJ, HANDS FULL game, MiP ARCADE, PARTY SURPRISE, BriteBrush GameBrush for the ultimate Stocking-Stuffer, and more!


🚨 Giveaway Alert: Join WowWee for our Wish List Toys demos, stay for the fun and at the end of each session one lucky winner will receive all the toys featured during that session! Something for everyone on your list and fantastic stocking stuffer ideas, too!

🤹‍♂️ Product Demos: 12:30 p.m. ET: Girls and Collectibles: Pet Starz, Party Surprise, Lucky Fortune Magic Series, Mystery Pranks in-a-Box

2:00 p.m. ET: Pinkfong Baby Shark Fun!: Dancing DJ, Sing & Snuggle Plush, Musical Playpad, BriteBrush Baby Shark

3:30: p.m. ET: Cool Tech!: Power Treads, MiP Arcade, Hands Full, BriteBrush GameBrush

Brand Reps: Dave Malacrida, Sarah Kelly