Oct. 22, 2020
12-6 p.m. EDT
World Wide Web

Are you ready to sleigh this holiday shopping season? We know just how to help.

The Toy Insider’s 9th annual Holiday of Play event is going virtual this year, meaning YOU can see all of the hottest toys of the year from the comfort of your living room. Holiday of Play @ Home is a media event designed for press, bloggers, influencers, and creators to get up close and personal with the hottest toys of the holiday season.

Holiday of Play @ Home guests will be among the first to see live demos of toys and games from the Toy Insider’s highly anticipated Hot 20 list of the hottest holiday must-haves, as well as its STEM 10 and 12 Under $12 selections. Plus, more than 30 toy sponsors will be in attendance, showing off the hottest toys topping kids’ wish lists. We are ringing in the holiday season in style, so expect lots of spectacular elements that will have you singing Jingle Bells on repeat.

At Holiday of Play @ Home, you can expect one-on-one face time with the biggest names in toys, plus live demonstrations, games and activities, and even some special guest appearances. Unlike other virtual events, Holiday of Play features a 3-D show floor, so you can explore customized booths in real time and chat with sponsors on the spot.


Relive the magic of Holiday of Play 2019 by checking out our photo album! Plus, get a feel for what a virtual Toy Insider event is like by watching our Sweet Suite @ Home recap video!


Holiday of Play @ Home will welcome incredible toy sponsors, including major companies and new up-and-comers you’ll be THRILLED to meet. We’ll be announcing sponsors in the next few weeks.


Holiday of Play @ Home is a highly interactive, invitation-only virtual event designed for experienced digital influencers and press. Check out our guidelines to see if you fit our requirements or read our FAQs page. Some of the things we are looking for include writing about toys consistently, previous Sweet Suite or Holiday of Play coverage, and professional and active content. If you meet the requirements, request an invitation now!


Please note: Applying for an invitation does not guarantee admission into Holiday of Play. The Toy Insider staff shall issue invitations to Holiday of Play @ Home, as requested by the applicant, at its sole discretion, and reserves the right to refuse to issue an invitation to any applicant without revealing the reasons for such refusal. If you meet our requirements and receive an invitation, please complete the ticketing process via Eventbrite to secure your tickets to Holiday of Play! Invitations will be sent in late August on a rolling basis. If you have questions about the status of your application, please reach out to us at any time!


  • Attendee requirements: Read all about what it takes to get an invitation to Holiday of Play @ Home!
  • Influencer application: Are you a YouTube creator, blogger, or social media star who meets all of our requirements? Request an invitation!
  • Press invite request: Meet all of our requirements? Request an invitation from our PR team!
  • Event FAQs: Read everything you need to know about Holiday of Play @ Home!
  • Virtual Press Office: Download images, fact sheets, press releases and more from our sponsors!
  • Attendee info: All the links and information you could ever need– you must already be registered to access this page!


Inquire about opportunities!