Calling all fairy fanatics! Just Play just introduced its newest magical innovation: the HOLOBRITE Pixie Lantern. This toy merges the physical and digital worlds for an immersive play experience. 

The HOLOBRITE Pixie Lantern is an interactive toy that mixes physical and digital play. | Source: Just Play

Within the HOLOBRITE Pixie Lantern, kids will find Wren. Wren is a fairy who first appears as a hologram for kids to interactive with on the color screen. After they work through a simple, game-ified setup, kids will experience personalized, interactive, digital play. Wren will encourage the to play games, choreograph and perform dances, read stories, and practice breathing exercises.

After spending some quality time with kids, Wren will pop out of the top of the lantern as a real-life, 5-inch doll. The doll features 8-inch, shimmery wings so kids can take her on their own fairy adventures. Then, she can transform back and form between the two forms. Once they put her back in the lantern, they’ll earn Pixie Points to unlock new games, digital pets, decor items, and more.

The fantastical fun feels endless with more than 200 ways for kids to play with the HOLOBRITE Pixie Lantern. It is available now on Amazon and Walmart, and will be on Target shelves this fall.


HOLOBRITE PIXIE LANTERN

Kids can interact digitally with pixie hologram Wren, then watch her emerge in doll form. After, they can continue to play with hologram Wren when she’s returned to the lantern.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 5+

Buy Now

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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