Toy Insider’s Chief Toy Officer Laurie Schacht joined News 12 in New York for their annual toy special, diving deep into the hottest toys, best budget buys, and smartest educational toys of the holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


MS. RACHEL SPEAK & SING DOLL

The soft and cuddly, touch-activated doll plays music, words, and phrases inspired by Ms. Rachel’s videos. It includes a bonus learning card featuring play tips and skill-building activities.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 6 MOS+

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Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 2

REAL FX DISNEY STITCH

With blinking eyes, a moving mouth, and sensors on his head and face, this Stitch responds to kids’ touch. It has more than 100 action and sound combinations.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 6+

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IMAGINEXT STAR WARS DARTH VADER BOT

This 2-foot-tall Darth Vader features lights and sounds. It comes with an extendable Lightsaber accessory, a Stormtrooper die-cast character key, and projectiles.

Product Facts

  • MSRP:
  • $149.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

FURREAL PEANUT THE PLAYFUL MONKEY INTERACTIVE TOY

This interactive plush monkey has more than 100 different reactions. Peanut does flips, walks, and loves being rocked to sleep.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 4+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 6

TILE TOWN BLUEY HEELER HOME

Build the Heeler Home with 70 magnetic pieces. Kids can use action tiles to build a moving swing set and more. Includes magnetic Bluey, Bingo, Bandit, and Chilli figures.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 3+

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PLAY-DOH PIZZA DELIVERY SCOOTER

This kid-powered scooter ride-on doubles as a Play-Doh playset. It features storage, 16 accessories, and 10 Play-Doh colors. Kids can create their pizza and then deliver it.

Product Facts

  • MSRP:
  • $94.99
  • Age:
  • 3+

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CRY BABIES MORNING ROUTINE

Kids can pretend to feed this doll breakfast, brush its teeth, and comb its hair. When the morning routine is complete, the doll responds with more than 25 sounds and reactions. Available in two styles. 3+

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA
  • Quantity:
  • 2

SUPER MARIO PARTY JAMBOREE

Join Mario and friends at an island resort, where players will explore five new gameboards and enjoy more than 110 mini games in the latest Super Mario Party jaunt.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 8+

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THE LEGEND OF ZELDA: ECHOES OF WISDOM

It’s up to Zelda to save Hyrule by solving puzzles and using new magical abilities as strange rifts start appearing throughout the kingdom.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 10+

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NINTENDO WORLD CHAMPIONSHIP: NES EDITION DELUXE SET – NINTENDO SWITCH

Bring the Nintendo World Championships to your living room. Test your speedrunning skill in over 150 challenges! Each one relives a memorable moment from one of 13 NES TM games, including classics like Super Mario Bros.TM 3, The Legend of ZeldaTM, Donkey KongTM, and MetroidTM. Start small by seeing how quickly you can blaze through…

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • Rated E for Everyone

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NEX PLAYGROUND

Kids use active motions to play video games on this gaming console instead of a controller. It features more than 25 games with different themes, including sports, music, and some of kids’ favorite brands.

Product Facts

  • MSRP:
  • $199.99
  • Age:
  • 5+

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PRIORITIES

Priorities is a hilarious cooperative game in which toy have to rank everyday items from love to loathe. This easy-to-learn card came is perfect for family and adult game nights. Designed for 2 or more players. Includes 200 item cards.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 10+

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IMPOSTER!

As players enter Gameston Castle, they must weed out the imposter who is there to steal the Earl of Simpleton's treasures. The invited guests must debate, bluff, and use their logic while the imposters aim to smuggle the treasure out of the castle before they are revealed.

Product Facts

  • MSRP:
  • $15.99

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BARBIE MINI BARBIELAND

This collection includes mini Barbie dolls, vehicles, Dream Houses, pets, and more. Tiny Barbie dolls can sit in tiny airplanes, convertibles, and boats to get to their tiny pink dollhouse.

Product Facts

  • MSRP:
  • $2.99-9.99
  • Age:
  • 6+

Buy Now

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DISNEY CRYSTAL SURPRISE

Each surprise ball contains a Disney crystal figure, a pouch of Cra-Z-Sand or Cra-Z-Slimy compound, and two accessories. There are more than 12 to collect.

Product Facts

  • MSRP:
  • $7.99
  • Age:
  • 6+

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GROSSMOS!

Pry open the dinosaur’s jaw, pour in water or the included “toxic slime,” and watch as foam oozes out. Kids can collect pieces to create a second surprise dinosaur.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 4+

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KINETIC SAND SQUISH MOTION

Kids can play with pink, yellow, and blue Kinetic Sand inside the case to make mesmerizing, moving sand creations. The set includes a crinkle cutter, a stamper tool, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

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METAL MACHINES SPEED HEROES

Kids will break open the race helmet to discover more than 20 surprises inside, including pieces to build a custom race car and two car bodies to choose from.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 4

TEENAGE MUTANT NINJA TURTLES ANIMATED SERIES MIX ‘N MATCH BASIC FIGURES

Kids can mix and match elements — including arms, legs, heads, weapons, and more — between action figure-versions of characters from the TV series Tales of the Teenage Mutant Ninja Turtles. Each 4.5-inch figure comes with accessories that can be removed and placed on another character. The collection includes Leonardo, Raphael, Michelangelo, Donatello, Splinter, Bishop…

Product Facts

  • MSRP:
  • $9.99 EACH
  • Age:
  • 4+

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POP UP BLUEY

This action game is easy to set up and learn, but will always keep the family guessing. Slide the crocodile sticks into the barrel and watch to see when Bluey will pop up.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 4+

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SQUISH-A-LONGS 8 PACK

Kids can collect, trade, play, and display the new Squish-a-longs collection from Jazwares. The 8 pack comes with seven 1-inch figures that kids can see and one that is a mystery. Each set also features accessories and a ring to turn the Squish-a-longs into a fashion must-have. There are more than 140 figures total to…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 6+

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STAR WARS DOORABLES GALAXY PEEK SERIES 2

In a Death Star-inspired capsule, discover four mini figures from a collection of 25 inspired by iconic Star Wars movies. Chase after rare and ultra-rare characters like Kylo Ren. 5+

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 5+

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STICKER WOW!

Kids can complete 24 pages of counting, matching, and search-and-find activities with a refillable sticker stamper that comes pre-loaded with 300 removable stickers.

Product Facts

  • MSRP:
  • $11.99
  • Age:
  • 3+

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STICKI ROLLS WEARABLE, SHAREABLE BRACELETS

Introducing Sticki Rolls, the first-ever wearable, shareable sticker bracelets! No more need for sticker sheets: transform the fun of sticker sharing into fashionable accessories with Sticki Rolls. Each Sticki Band bracelet holds 5 rolls of stickers, each containing 10 unique, Kawaii-themed designs, making it easy to pull, twist, and stick. Two additional MYSTERY REVEAL Sticki…

Product Facts

  • MSRP:
  • $9.99-24.99
  • Age:
  • 5+

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XOX KWEENIE

Kids can unbox 26 colorful characters, each with its own holographic collector card depicting its personality. xox Kweenies encourage confidence and are weighted with beads, liquid, and more.

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 8+

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SMITHSONIAN 3D LED SOLAR SYSTEM

This remote-controlled, LED set features the sun and eight planets, allowing kids to explore the solar system up close and personal.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA
  • Quantity:
  • 5

SHINE BRIGHT LIGHT BOX

Trace, learn, and make masterpieces that glow in five different colors. The light box has two brightness levels and comes with illustrated templates and 60 translucent shapes.

Product Facts

  • MSRP:
  • $24.88
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AA
  • Quantity:
  • 6

PLIP KIT

Kids can create patterns, prisms, and sculptures by connecting the flexible arches, sticks, and X-shaped pieces. They can also pull the pieces apart to hear a satisfying popping sound.

Product Facts

  • MSRP:
  • $34.95
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BILL NYE CHEMISTRY LAB VR

Join Bill Nye “The Science Guy” to learn about the properties of matter, chemical reactions, pH levels, and more with the included lab equipment, 40-page book, VR goggles, and companion app.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

WORLD’S FIRST ENERGIZER 3 IN 1 CHILD SHIELD

These coin lithium batteries feature three layers of defense, including Color Alert technology that activates once saliva interacts with the battery and visibly dyes the mouth blue to alert caregivers so they can get help faster. There's also a non-toxic bitter coating on the cells that discourages swallowing, and child-resistant packaging that provides security to…

Product Facts

  • MSRP:
  • $9.86

Buy Now

Energizer Holiday Promotion 2024: Buy $20 Get $5

Runs through Feb. 28 2025 in the U.S. and Canada. The Holiday U.S. reward is through Venmo/PayPal; the Holiday Canada reward is through an eVisa

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MCLAREN P1 TECHNIC SET

This 1:8 scale replica of the McLaren P1 hypercar is a technical marvel, much like its inspiration. Features include a functional steering wheel and removable car hood to get a closer look at the V8 engine. Each model features a unique serial number to access exclusive online content.

Product Facts

  • MSRP:
  • $449.99

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TRANSFORMERS FLAGSHIP MEGATRON AUTO-CONVERTING ROBOT

Get the world’s first auto-converting decepticon robot with the Transformers Flagship Megatron This robot is voice activated and can connect with the app. Features 36 servo motors and the real voice of Megatron (Frank Welker) built in.

Product Facts

  • MSRP:
  • $1,199.00
  • Age:
  • 14+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TINY TARGET — CHECKLANE

The free-standing, Target-branded, 360-degree play space features shelves, play items, a pretend credit card, a beeping scanner, and a hand-crank conveyor belt.

Product Facts

  • MSRP:
  • $149.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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