Toy Insider’s Chief Toy Officer Laurie Schacht joined The CW in Portland to show off the hot toys that are sure to be on kids’ wish lists this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


FISHER-PRICE DJ BOUNCIN’ BEATS

This musical toy features lights; motorized spring action; and more than 75 songs, songs, sounds, and phrases that teach kids the alphabet, counting, and more. Kids can record a phrase that DJ Bouncin' Beats will remix into a song.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 9 MOS+

Buy Now

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SQUISHMALLOWS 16-INCH BUDDY SQUAD

Kids can collect a growing assortment of ultra-soft, 16-inch plush characters, each with its own name and unique personality. Squishmallows have a unique texture and form factor and new characters join the Squad each month.

Product Facts

  • MSRP:
  • $29.99; $33.40 CAD
  • Age:
  • 0+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

NINTENDO SWITCH SPORTS

Get moving by playing soccer, volleyball, bowling, tennis, chambara (swordplay), and more using Nintendo Switch Joy-Con controllers. Play with friends and family online or on the same system. The physical version comes with a leg strap accessory. NINTENDO, nintendo.com

Product Facts

  • MSRP:
  • $39.99 (digital); $49.99 (physical)
  • Age:
  • Rated Everyone 10+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

RUKUSFX MOTION-CONTROLLED MUSIC MIXER

Move, mix, and create with RUKUSfx, a handheld, motion-controlled music mixer. With four simple moves — punch, swipe, twist, and flick — creators can mix DJ-style tracks and record performances to share on social media.

Product Facts

  • MSRP:
  • $49.99; $79.99 CAD
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

LEGO SUPER MARIO ADVENTURES WITH PEACH STARTER COURSE

This 354-piece building set is compatible with LEGO Super Mario playsets and includes an interactive LEGO Peach figure. Play with the Peach figure in different scenarios to trigger reactions and earn digital coins.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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