Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined Studio 40 in Sacramento to talk about the hot toys that holiday shoppers should buy before they sell out. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


PLAY-DOH PIZZA DELIVERY SCOOTER

This kid-powered scooter ride-on doubles as a Play-Doh playset. It features storage, 16 accessories, and 10 Play-Doh colors. Kids can create their pizza and then deliver it.

Product Facts

  • MSRP:
  • $94.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

AMERICAN GIRL 2025 GIRL OF THE YEAR SUMMER MCKINNY

The Summer McKinny 18-inch doll has light-blue eyes, strawberry-blonde hair with pink dye, and microbraids. She comes with a tie-dye knit dress, purple-and-pink eyeglasses, bracelets, sandals, white underwear, and a book. The book discusses her personality: Summer owns a dog-walking business, loves to bake, and spends time with her family.

Product Facts

  • MSRP:
  • $125
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

THE SIMPSONS LIVING ROOM DIORAMA SET

This set will make you feel like you're a part of the Simpsons family! With this interactive diorama, fans of all ages can re-create some of the show’s most iconic gags. It has multiple interactive components, including a seat cushion eject, a lenticular TV, and a rug with movable pegs.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

NICKELODEON KART RACER R/Cs

Characters and vehicles are based on the racing video game “Nickelodeon Kart Racers.” Race as your favorite Nickelodeon characters! Options include Spongebob in the Boatmobile, Leonardo (TMNT) in the Party Wagon, and Michelangelo (TMNT) in the Channel Six News Wagon. The 2.4 GHz radio control means that you can have up to 16 racers play…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+
  • Battery Requirements:
  • 2 AA (Remote)

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Battery Requirements

Energizer is the official battery partner of The Toy Insider.
  • Type:
  • AAA (Vehicle)
  • Quantity:
  • 3

EMOTIONAL SUPPORT GINGERBREAD

Embrace the festive spirit with Emotional Support Gingerbread! The set includes five gingerbread cookie plushes in a decorative basket, each featuring unique and endearing expressions.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 0+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

REAL FX DISNEY STITCH

With blinking eyes, a moving mouth, and sensors on his head and face, this Stitch responds to kids’ touch. It has more than 100 action and sound combinations.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

BUDDY THE ELF TALKING PLUSH

Pull Buddy's string to activate 15 phrases from Elf, such as, “I like to smile, smiling's my favorite!” and “I'm a cotton-headed ninnymuggins.” The 12-inch plush sits up straight to act as a holiday lookout in homes.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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