There’s a little magic in all of us, and Jakks Pacific is bringing the magic of Disney’s Encanto to the real world with its line of toys featuring Mirabel and her family.

From the epic Magical Casa Madrigal playset to the interactive Singing Mirabel & Magic Butterfly doll, Jakks Pacific’s toy line has a little something for every fan of Disney’s Encanto. You can relive the magic of the movie and learn about all of these incredible toys during our #JakksEncanto party on Twitter, sponsored by Jakks Pacific, on Friday, Jan. 28 from 11 a.m.-12 p.m. ET! Get ready for an hour full of fun, trivia, and giveaways with super exciting prize packs. During the party, you’ll get to learn all about the hottest new Disney’s Encanto toys and even have a chance to win them ALL! Check out what’s in store below! 

Magical Casa Madrigal

New from Disney’s Encanto, the Magical Casa Madrigal playset brings the magic of Casita to life with special features based on the movie. This 15-inch tall playset features six light, sound, and music effects all throughout the house. Kids can unfold the playset to reveal three floors with seven furnished rooms. With the Step and Surprise footprint activation feature, only the included Mirabel doll’s unique footprints can activate the music and light celebration throughout the house. When kids place the doll in front of the front door  the house plays “The Family Madrigal” song, sung by Mirabel. Kids will also love Aunt Pepa’s weather-changing elevator, the staircase that turns into a slide just like in the moving, Isabela and Antonio’s magical room doors, and so much more. The playset includes 15 accessories, including beds, tables, and chairs.
Ages: 3+
MSRP: $79.99
BUY IT NOW: Amazon | shopDisney | Target | Walmart


Singing Mirabel & Magic Butterfly

Kids can sing along with Mirabel. When kids place the butterfly in Mirabel’s hand they can watch it glow as she sings. Mirabel says more than 15 film-inspired phrases and sings The Family Madrigal” song. Kids can also wear the butterfly themselves on the included wear and share bracelet or place it in Mirabel’s headband. The fully articulated doll comes dressed in Mirabel’s signature dress, glasses, shoes, earrings, and headband.
Ages: 3+
MSRP: $34.99
BUY IT NOW: Amazon | Target | Walmart


Sing & Play Mirabel

Kids can recreate magical moments from Disney’s Encanto with Mirabel as she sings songs from the film and plays the accordion. Kids can press the lever on the back of the doll to help Mirabel play her accordion as she sings.
Ages: 3+
MSRP: $24.99
BUY IT NOW: Amazon | Target | Walmart


Mirabel & Isabella Madrigal Dresses

These super cute dresses are inspired by Mirabel and Isabela’s dresses in Disney’s Encanto. Kids can look and feel just like their favorite characters in these beautiful dresses with true-to-story details, perfect for imaginative play. Sold separately, each dress fits children sizes 4-6X,
Ages: 3+
MSRP: $19.99
BUY IT NOW: Amazon | Target


Antonio Tree House Playset

In Disney’s Encanto, Antonio’s magical gift allows him to communicate with his animal friends. Kids can explore the powers of his gift in his Tree House Room Playset. Just like the Magical Casa Madrigal, this playset features a Step and Surprise feature. When kids place the included Antonio doll in front of the door, they will watch as Antonio magically opens the door to his room. Kids can also place Antonio on the stone by the tree trunk to reveal a secret hideaway. The playset also features a swinging hammock, a waterslide, and a secret hideaway in the tree canopy.
Ages: 3+
MSRP: $24.99
BUY IT NOW: Amazon | Target


Mirabel’s Musical Accordion

Take the pretend to play to the next level and sing along to the music of Disney’s Encanto with Mirabel’s Musical Accordion. The musical instrument collapses and stretches just like a real accordion. Kids can create their own music in free-play mode, or play music inspired by the movie.
Ages: 3+
MSRP: $52.99


FOUR lucky winners will win a Sing & Play Mirabel doll, a Mirabel Madrigal Dress, and Mirabel’s Musical Accordion from Jakks Pacific! Additionally, ONE grand prize winner will win an even BIGGER prize pack featuring the Magical Casa Madrigal, Antonio Tree House Playset, Singing Mirabel & Magic Butterfly, and Mirabel’s Musical Accordion!

Be sure to follow @thetoyinsider, @Jakkstoys, and our panelists — @sahmreviews, @benspark, @suburbanwifedp, @doughmesstic, and @sarahbmock — and tweet with #JakksEncantoParty for a chance to win these amazing prizes and more! RSVP for the Twitter party below!

RSVP NOW!

*You must RSVP AND participate in the Twitter Party to be eligible to win! This giveaway is open to U.S. residents only. The Toy Insider is the sole sponsor of this giveaway, which is part of a paid promotion with Jakks Pacific. Full contest rules can be found here.

About the author

Marissa Silva

Marissa Silva

Marissa Silva is editor-in-chief of the Pop Insider and the Toy Insider, the leading consumer holiday gift guide and toy review and news website. As a professional toy reviewer and an industry expert, she consistently reports on toy, entertainment, and pop culture trends and hot products. In addition to digital content management, Marissa contributes feature-length articles to the Pop Insider and leading toy industry trade magazine The Toy Book, providing retailers, manufacturers, and licensors with information on the latest in toy news. Marissa has been featured on the TODAY Show, Good Morning America, Fox and Friends, ABC World News Now, MSNBC, CBS, NY1, WPIX, and more. A board game fanatic and professional toy reviewer, she spends most of her free time shopping for superhero T-shirts, crushing at Mario Kart, and anxiously awaiting her Hogwarts acceptance letter. You can follow her on Twitter and Instagram @thattoygirl.

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