Kids will fall in love with this new line of fashionable ladies!
Purpose Toys is known for its dolls designed with diversity in mind, hoping to bring representation to kids that haven’t historically seen themselves in the toys they play with. For example, the company’s Naturalista dolls feature naturally textured hair, from curly to coily. Purpose Toys’ newest Latinistas line is no exception to the company’s mission, bringing with it a celebration of Latina culture and community.
Kids can get to know Lola, Liv, and Julianna, the first three dolls in the new line, all available at Target now. Lola is a design student, ready to take her family’s bridal business to the next level with her skills. Liv is a singer and music student with a passion for performance. Her Abuelita, a retired singer, is always happy to give her tips. Julianna is an art student ready to inspire her community to embrace their creativity. Dani, looking perfectly purple in her outfit, isn’t available in stores just yet, but kids can keep their eyes peeled for her release!
Kids can pick a favorite friend from the Latinistas (or even collect them all) and have a fashion doll just for them. They’re available now at Target and will release later this year at Amazon and Walmart as well. Get a doll with a greater purpose and a familiar story thanks to Latinistas!
LATINISTAS FASHION DOLLS

Meet aspiring author Dani, art student Julianna, talented singer Liv, and design student Lola. Designed as a celebration of Latina culture, the 11.5-inch fashion dolls feature varying skin tones and hair textures.