The world of collecting features many subgenres, and NFL memorabilia and classic toys are two prominent categories.
A collaboration that appeals to collectors from both sides is here: Mattel Creations is teaming up with Super Bowl LIX to offer exclusive collectibles commemorating the 2025 big game and the participating teams.
The collection features Mattel Barbie dolls, Fisher-Price Little People, and UNO cards themed around the two competing teams. However, there’s a twist: only the winning team’s products will be shipped. Mattel will cancel orders for the losing team’s items, making it feel a bit like sports betting — but with toys. Yes, buyers of the losing team’s toys will get their money back.
The collection includes versions representing both the Super Bowl LIX teams: the Kansas City Chiefs and the Philadelphia Eagles. Barbies are dressed in their respective jerseys and hold foam fingers, ready to cheer for their teams. The Little People depict star players, and the UNO deck features players on the cards along with one collectible foil card in each pack. Additionally, a special Super Bowl Touchdown rule is included to add a twist to the classic game of UNO.
All three collectible items for both teams are available for pre-order now at lets.go.mattel/superbowllix. The winning team’s products will ship in the fall, allowing fans to relive the excitement of the Super Bowl championship win all over again.
BARBIE X SUPER BOWL CHIEFS DOLL
Barbie is here to represent the Kansas City Chiefs! This signature doll is a part of the Super Bowl LIX collection. She wears bright red and gold to help cheer on the team. This Barbie will only ship if the Chiefs win the big game; otherwise, preorders will be refunded.
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BARBIE X SUPER BOWL EAGLES DOLL
Barbie is here to represent the Philadelphia Eagles! This signature doll is a part of the Super Bowl LIX collection. She wears green, black, and silver to help cheer on the team. This Barbie will only ship if the Eagles win the big game; otherwise, preorders will be refunded.
