Toy Insider Editor-in-Chief Ali Mierzejewski joined News 12 Brooklyn at the Toy Insider’s annual Holiday of Play event to show off the hot toys kids will be asking for this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


BEAST LAB

As kids add ingredients to this experiment-based playset, they'll activate sounds, lights, fizzing bubbles, and mist to unleash one of two beasts. When kids reset the beast or repeat the experiment, the beast can evolve with new ways to play.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 5+

Buy Now

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FURBY

Kids can speak to Furby to activate more than 600 responses in Dance Party, Copy Cat, Tell My Fortune, Let's Chill, and Lightshow modes. Furby comes with clip-on beads and fashion accessories that kids can also wear.

Product Facts

  • MSRP:
  • $69.99
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

TEENAGE MUTANT NINJA TURTLES MUTANT MAYHEM PIZZA FIRE VAN

This van opens from the front and the back, with room for four Turtles and Splinter (sold separately). Kids can activate the slide-out pizza launcher, which fires up to eight mini pizza pies.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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