Your kids’ favorite stars are moving from YouTube into the toy aisle.
From Ryan’s World and Tic Tac Toy to Blippi and Ninja, toy companies are teaming up with popular online stars left and right to unveil new product collections inspired by their popular channels. Ahead of Toy Fair New York, several toy companies have announced plans to build a full slate of toy products themed around popular YouTubers. Keep reading below for a brief overview of all the new products coming soon.
Trinity & Beyond
Play along with Trinity and Madison! A new toy line — which includes buildable figures with custom accessories, 6-inch dolls with fun hair, and jewelry surprise boxes — from Bonkers debuts this fall.
Braille Skateboarding
We’re feeling it! The Braille Skateboarding channel features epic skateboards, and this new toy line from Bonkers offers blind bags, skate ramps, and unboxing toys based on their most popular boards. The line will roll out this fall.
Brave the Wild
Coyote Peterson hosts the Animal Planet series Brave the Wild, which will soon venture into the toy aisle with a line from Discovery. His mission to excite, encourage, and educate kids who love animals will no doubt shine through new toys.
Cute Girls Hairstyles
Let’s ‘do it! Jakks Pacific will introduce a full line of styling heads, wigs, hair styling tools, and accessories inspired by Mindy McKnight’s hair tutorial channel. We can’t wait to get glam when the collection launches this August.
Collins Key
This isn’t a prank! Brothers Collins and Devan Key run the popular Collins Key channel, and now Moose Toys has snatched up the chance to create challenge- and prank-themed toys, collectibles, and games. #KeyperSquad followers can test out their duo’s Challenge Wheel and Mystery Box challenges for themselves.
Cocomelon
Based on the animated series that help teaches preschoolers letters, numbers, and colors, a new toy line from Jazwares will be available this fall. Available for kids ages 2 and up, the line offers plush toys, bath products, role-play items, vehicles, figurines, and playsets.
CKN Toys
Just in time for the channel’s network debut on Nickelodeon, Jazwares has optioned a toy line based on brothers Calvin and Kaison’s content. Kids can embrace their imagination with collectibles, vehicles, playsets, compounds, a “Smasher,” and more.
Blippi
Let’s get edutaining! Jazwares already announced a full toy range starring the musical performer Blippi. There is a talking plush figure, collectibles, unboxing toys, and role-play assortments; it’s blip-tastic!
Ninja Kids TV
Ninja mode activated! Blip Toys introduces a range of new toys based on the popular martial arts-practicing family. The line, debuting this August, will include action figures and role-play accessories so your kids can be ninjas in their own right.
Morphle
Thinkway Toys announced a new toy range based on the animated red creature. Morphle’s starred in nearly 180 episodes on YouTube to date, and we can’t wait to see his cute lil’ self on retail shelves later this year.
CookieSwirlC
Mattel’s partnered with the cute-as-a-button YouTuber for a new line of dolls. The line, which officially launched last December, includes a Lotta Looks range and a CookieSwirlC Barbie doll.
In addition to all these new lines, several existing YouTuber-inspired toy lines are expected to grow their offerings. Blip Toys will offer more varieties of its Tic Tac Toy collectibles, while Bonkers Toy bolsters its Ryan’s World and FGTEEV unboxing products. Craft City has its Karina Garcia DIY slime kits, WowWee retains its Baby Shark license, and Just Play offers Hobby Kid Adventures. Other toy lines include ZURU’s Ninja-inspired collection, Baldi’s Basics from PhatMojo, and Guava Juice products from Guava Toys.
