The Original Micro Machines are Back in Action!

Micro Machines

The original Micro Machines are racing back into toy departments at Walmart and Target stores.

While the speed-talking commercials haven’t returned (not yet, anyway), Jazwares and Hasbro have resurrected the brand by giving a modern update to the popular miniature vehicles of the ’80s and ’90s. At the center of the collection is the Super Van City, an all-new version of the legendary playset. Super Van City opens up to showcase more than 20 play locations featuring a construction site, drag strip, a working bridge, skyscraper, and the ability to connect with other playsets.

“Micro Machines is one of those collectible lines forever etched in pop culture and the minds of adults who adored them as kids,” says Jeremy Padawer, executive vice president and partner at Jazwares. “Not only will fans of the original Micro Machines love the updated collection, but now they’ll have the chance to introduce this iconic brand to their own kids as they connect and collect their Micro Machine universe together.”

Micro Machines are available as single blind packs, starter packs, world packs, and core playsets. Themes include racing, construction, farming, muscle cars, and more. Pick some up and get playing!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.