Toy Insider Editor-in-Chief Ali Mierzejewski joined The Today Show to show off the hot new toys featured in our brand-new Toy Insider Holiday Gift Guide. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


PLAI: POE THE AI STORY BEAR

Kids can design their own bedtime stories with this cuddly-looking bear. This teddy safely uses artificial intelligence platforms to create unique stories from ideas that kids or caregivers input into a companion app. 4+

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 4+

Buy Now

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MAGNA-TILES SPACE 32-PIECE SET

This space-themed building set includes a shuttle that doubles as a storage container. It comes with an astronaut figure and new microMAGS pieces.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KINETIC SAND SQUISH MOTION

Kids can play with pink, yellow, and blue Kinetic Sand inside the case to make mesmerizing, moving sand creations. The set includes a crinkle cutter, a stamper tool, and more.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

PINBALL MACHINE MAKER: GUMBALL RALLY

With this buildable pinball machine, kids can explore lessons in physics and mechanical engineering by customizing their own course that uses edible gumballs as pinballs.

Product Facts

  • MSRP:
  • $39.95
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KANOODLE ULTIMATE CHAMPION

The newest addition to the viral line of puzzle games features 500 new challenges in both 2D and 3D modes, a built-in timer, and metallic-finish Kanoodle pieces.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 7+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

MINIONS AND GRU’S FAMILY MANSION

This 868-piece set features characteristics of the family mansion like the tree house, red couch, fireplace, rocket bedroom, and laboratory. It also includes nine LEGO characters from the franchise: Tim, Jerry, Mel, Gru. Jr., Edith, Margo, Lucy, and Gru.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 8+

About the author

Bill Reese

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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