Screengrab of Sonic Speed Simulator | Source: Gamefam

Gotta go fast! 

Our favorite hasty hedgehog is running his way to online gaming platform Roblox in a new game called Sonic Speed Simulator. Produced by Gamefam in collaboration with SEGA America, the new Sonic the Hedgehog game marks the first time that a AAA gaming character will be officially featured on Roblox

Roblox is a digital platform where millions of players gather together every day to create and share experiences in immersive, 3D worlds. ‬All of the online games on the platform are built by members of the‭ ‬Roblox‭ ‬community for members of the‭ ‬Roblox‭ ‬community‭. ‬Roblox‭ ‬is free to download and play on all modern smartphones‭, ‬tablets‭, ‬computers‭, ‬Xbox One‭, ‬Oculus Rift‭, ‬and HTC Vive‭. ‬

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In Sonic Speed Simulator, players will level up and gain speed by running through multiple worlds and racing against friends. The game offers opportunities to earn rewards, including Sonic character skins and pets that can increase player stats. Players can also expect regular weekly updates, and they will earn an exclusive community character skin once the game has received 10,000 likes. Starting tomorrow, April 14, fans can dash their way through the game for free on Roblox.

This is the latest in a long line of Gamefam partnerships, which previously included popular Mattel, Sony, and MGA brands. GameFam continues to bring brands into the metaverse and connect with Roblox’s rapidly growing consumer base. 

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!