Spin Master Celebrates 60 Years with New Etch A Sketch Designs

etch a sketch

It’s time to get sketching!

Spin Master has teamed up with several iconic brands to celebrate the 60th anniversary of one of its own icons: Etch A Sketch. The company will collaborate with Hasbro‘s Monopoly brand, NASA, Rubik’s, and the estate of comic book legend Stan Lee for limited-edition and collectible Etch A Sketch drawing toys.

“The Etch A Sketch drawing toy is one of only a handful of breakthrough toys that’s popularity spans generations,” says Arlene Biran, vice president of marketing for activities and building sets at Spin Master. “It is a timeless toy that encourages creativity on a magic screen that doesn’t need Wi-Fi. Our series of limited-edition collaborations with other inspiring and imaginative classics honors 60 years of unplugged creativity.”

Special Editions

Etch A Sketch Monopoly Edition: As the classic board game celebrates its 85th anniversary, kids can pass go and collect a limited-edition, Monopoly-inspired Etch A Sketch. It is available in March.
Etch A Sketch NASA Edition: Spin Master looks to space to encourage a new generation of creative explorers with the NASA-inspired Etch A Sketch. It is available in April.
Etch A Sketch Rubik’s Edition: Timed to Rubik’s 40th anniversary, the worlds of Etch A Sketch and Rubik’s Cube combine.
Etch A Sketch Stan Lee Edition: Kids can marvel at the special imagery that celebrates the superhero of creativity who co-created such iconic characters as Spider-Man, Iron Man, the X-Men, and many more.
Diamond Edition Etch A Sketch: This edition features a black frame and custom crystal knobs.

“We’re thrilled to work with the team at Spin Master to bring the Etch A Sketch Monopoly Edition to market,” says Casey Collins, general manager and senior vice president of entertainment and licensing at Hasbro. “As we honor major milestones for both brands this year, we hope fans of all ages will treasure this release for years to come.”

The limited-edition collaborations will be available throughout the year and on Etch A Sketch Day (July 12) through its official site.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.