Tariffs and the Toy Industry on PIX 11 New York

Why shoppers can expect to pay more for toys this holiday season.

March 4, 2025 by Bill Reese

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Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined PIX 11 at the North American International Toy Fair in New York to talk about how the new tariffs will affect the toy industry.

About the author

Bill Reese

Bill Reese is Director of Operations at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.