Toy Insider Editor-in-Chief Marissa Silva joined Scripps News on the show floor at Toy Fair New York to talk about some of the hot toys of 2024 that are making their debut at the annual convention. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best gifts of the holiday season, check out our complete Toy Insider Holiday Gift Guide.


DISNEY WISH KING MAGNIFICO’S CASTLE

LEGO’s Disney King Magnifico’s Castle will thrill adventure seekers or mystery lovers. Comes with four fun WISH characters — Asha, King Magnifico, Dahlia, and Star. The castle has four levels to explore, with plenty of fun details to find as kids build, including a kitchen and bakery counter that has a fireplace with pots, pans,…

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 7+

Buy Now


LITE-BRITE SUPER BRIGHT HD POKEMON AND BARBIE EDITIONS

Light up creativity with the all-new Lite-Brite Super Brite HD Pokémon and Barbie Editions! Kids to kidults can now unleash their inner Pokemon Trainer or Barbie sparkle with double the LEDs, snap-on high- definition grid for and 1,000 colorful mini-pegs. Use the six HD templates included in each set or create masterpieces with light.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

ZHU ZHU AQUARIUM

From the makers of Zhu Zhu Pets, the Zhu Zhu Aquarium playset offers a mess-free pet experience. Build customized sea tunnels and watch the robotic, tropical fish scurry and swim through them in unexpected ways.

Product Facts

  • MSRP:
  • $29.97
  • Age:
  • 4+

Buy Now

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About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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