Toy Insider Senior Editor/Toy Book Editor-in-Chief James Zahn joined Fox Business to talk about the growing market for “kidult” toys — toys that adults buy for themselves. For more on the items featured in this segment, check out the product notes below.
MARSHMALLOW MADNESS
This game challenges players to pick up and eat marshmallows using a pair of tiny hands. The player who eats the most marshmallows during their turn wins the game.
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GUI GUI KPOP DEMON HUNTERS
Giving the beloved characters of Netflix’s most popular film a squishy, stretchy, sparkly glow-up through Gui Gui has been a ‘Golden’ opportunity to deliver exactly what fans crave. Launching this June, fans can craft their own gorgeous Gui Gui slime inspired by their favorite characters: Rumi, Mira, Zoey, plus Derpy Tiger, along with a limited…
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AVAILABLE SUMMER 2026
