Toy Insider Editor-in-Chief Marissa Silva joined CBS News to talk about the year’s hottest holiday toys and how you can find them before it’s too late. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


POKÉMON X SQUISHMALLOWS

Kids can snuggle up and play with these ultra-collectible, ultra-squeezable Pokémon Squishmallows plush. Pokémon Trainers can collect Pikachu, Gengar, Snorlax, and Togepi, each officially licensed by The Pokémon Co. International.

Product Facts

  • MSRP:
  • $17.99
  • Age:
  • 0+

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MAGIC MIXIES MAGICAL CRYSTAL BALL

Use the light-up magic wand and say the magic words to make the crystal ball fill with mist, which clears to reveal an interactive, fortune-telling Magic Mixie. Features more than 80 lights, sounds, and reactions.

Product Facts

  • MSRP:
  • $84.99; $119.99 CAD
  • Age:
  • 5+

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COCOMELON ULTIMATE LEARNING ADVENTURE BUS

Toddlers can learn and play with JJ across two modes of play: Music and Learning. The interactive bus features lights, sounds, and songs and teaches counting, shapes, and more.

Product Facts

  • MSRP:
  • $61.99
  • Age:
  • 18 MOS+

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AIRTITANS JURASSIC WORLD MASSIVE ATTACK T. REX R/C

This inflatable beast is more than 6 feet long and fully inflates in 20 seconds. Kids can make her move with 2.4 GHz, full-function controls and trigger the attack mode in which the dinosaur stomps, thrashes, and spins.

Product Facts

  • MSRP:
  • $129.99
  • Age:
  • 8+

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BLACK PANTHER: WAKANDA FOREVER FRESH FIERCE COLLECTION DOLLS

Celebrate the characters of the new Black Panther film with these 11.5-inch multicultural dolls that showcase signature outfits, accessories, and authentic hairstyles from the movie.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 5+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

L.O.L. SURPRISE! O.M.G. FASHION SHOW

Hit the runway with new fashion dolls, including Lady Braids and Twist Queen, which have transforming hairstyles and include styling tools; and Missy Frost and LaRose, which each feature more than 320 mix-and-match looks.

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 4+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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